Fieldy,
This seems totally huge:
1. Selling publishers’ inventory: When people watch ad-supported publishers on Roku, the platform gets access to sell some of the publisher’s inventory in exchange for the extended audience reach it provides. Roku has found this to be a more reliable strategy than asking publishers for a cut every time an ad runs on the platform.
“Rather than ask partners for a share of their ad sales, which is very hard to police and enforce, what we’ll say is, ‘We just want access to a piece of the inventory that we can sell,’” Rosenberg said. “That was a critical fork in the road because it gave us the agency to go sell that product with all the capability that we thought was possible.”
Thank you so much for linking to that article.
I still don’t understand the ins and outs of this industry. Are AppleTV, Amazon Fire and Google Chromecast still a thing? Is Roku just winning anyway? Why/how?
But color me interested.
Bear