Heads up on an explosive growth company

Here’s a company that:

(a) is not a Cloud blank-a-a-s rocket ship, not even in any technology sector;

(b) is neither an American nor PRC company;

(c) is operating in the black with a $6.5 billion market cap;

(d) was founded in 1957 (that’s not a typo error) in a small warehouse and 60 years later, backed by Bain Capital (which controls 70% of this company) went public on 3/16/17, with an IPO priced offering at USD $10.40 to $11.88/share, opening at $18 and closing at $16.08/share, up 55% for the day. Since its IPO, this company reached its highest price on 6/20/2018 at $68.75/share, up 328%; it has since pulled back to $59.31/share on July 3, 2018, perhaps a buying opportunity for first time investors.

(e) expects annual revenue growth of at least 20% in their guidance for FY 2019 and at least over 20% in its Long-Term Outlook for the next 3 years; this guidance is far too conservative because this company has realized YoY annual revenue growth of 33%. 39% and 46% for FY 2016. 2017 and 2018, respectively.

(f) on 5/31/2018 announced its expansion plans for Greater China, opening a regional head office in Shanghai, and beginning business operations this Fall 2018 in Beijing and Hong Kong. Its President and CEO stated: “As the world’s largest luxury market, the opportunity for our company in China is massive. We have already seen exceptional demand from Chinese consumers – locally and internationally – for years, and we are excited to bring our authentic and immersive experience directly to our fans there. We are making significant investments and putting the right people and partners in place now, to drive long-term brand affinity and a sustainable business for years to come.”

(g) is in the consumer discretionary sector, specifically, apparel, accessories and luxury goods. Just lost Putnid :^(, who does not invest in this sector. However, many thanks to him, although I have not been an active TA (technical analysis) user, I now use his “Tricks of the Trade” websites for a quick look see, which, after running this company through, I found more leanings on the positive side. For those who missed it, here’s Putnid’s “Tricks of the Trade” post. http://discussion.fool.com/mercatorn-and-others-ask-the-age-old-…

This company is Canadian, headquartered in Toronto. Anyone here familiar with or holding such a company?

Okay, it’s Canada Goose Holdings Inc (GOOS). From its humble beginning in 1957, Canada Goose has grown into one of the world’s leading makers of performance luxury apparel. Every Canada Goose product is informed by the rugged demands of the Arctic and inspired by relentless innovation and un-compromised craftsmanship. From Antarctic research facilities and the Canadian High Arctic, to the streets of New York, London, Milan, Paris, Tokyo and beyond, people have fallen in love with its brand and made it a part of their everyday lives.
Canada Goose is deeply involved in every stage of their business as a designer, manufacturer, distributor and retailer of outerwear, knitwear and accessories for men, women and children. This vertically integrated business model allows them to directly control the quality of their products while capturing higher margins. As of March 31, 2018 , their products are sold through their Direct-to-Consumer (DTC) channel, which has e-commerce operations in 12 countries and 6 retail stores, and through their wholesale channel, which is comprised of select luxury and outdoor retailers and distributors in 38 countries and their partner-operated retail location in Tokyo, Japan.
In December 2013, Canada goose partnered with Bain Capital through a sale of a 70% equity interest in their business to accelerate their growth. In connection with such sale, Canada Goose Holdings Inc. was incorporated under the Business Corporations Act (British Columbia) (the “BCBCA”) on November 21, 2013. The initial public offering of their subordinate voting shares in the United States and Canada was completed on March 21, 2017.

CORPORATE FINANCIALS

Corporate financials for Canada Goose show the following:
• Explosive rapid growth in revenue, net income, earnings and share price;
• Strong growth in all margins;
• Strong growth in ROIC;
• Strong FCF; and
Stable capital structure.

Please note that most of the GOOS financials are based on Canadian dollars. For exceptions, I’ve indicated USD - U.S. dollars.

Revenue, Net Income, EPS and Price Growth


**FY	   MARKET			 NET		Diluted		CLOSING**
**(Apr-Mar)   CAP	    REVENUE   Change	INCOME	Change	EPS	Change	 PRICE	 Change**
**QTR	 (USD $M) (CAD $ M)     YoY   (CAD $ M)	  YoY	(CAD $)   YoY	(USD $)	   YoY**

**FY 2018	   3.61 B   591.181    46.4%	96.055	343.9%   0.86   309.5%   33.42   109.4%**
									
Q4-03/18   3.61 B   124.821   144.3%	 8.092 	         0.07  	         33.42	 109.4%
Q3-12/17   3.39 B   265.825    27.2%	62.925	 61.0%	 0.57	 50.0%	 31.56	
Q2-09/17   2.20 B   172.330    34.7%	37.122	 85.4%	 0.33	 65.0%	 20.55	
Q1-06/17   2.11 B    28.205    79.7%   (12.089) 	(0.11)		 19.75	

**FY 2017	   1.70 B   403.777    38.8%	21.640	(18.3%)	 0.21	(19.2%)	 15.96**	
									
Q4-03/17   1.70 B    51.096    21.9%   (23.431)		(0.23)		 15.96	
Q3-12/16	    209.051    81.0%	39.088	 82.3%	 0.38	 81.0%		
Q2-09/16	    127.935    16.6%	20.019	  8.4%	 0.20	 11.1%		
Q1-06/16	     15.695   (33.8%)  (14.036)		(0.14)			

**FY 2016		    290.830    33.2%	26.485	 83.6%	 0.26	 85.7%**		
									
Q4-03/16	     41.921		(9.202)		(0.09)			
Q3-12/15	    115.504		21.446		 0.21			
Q2-09/15	    109.694		18.475		 0.18			
Q1-06/15	     23.711		(4.234)		(0.04)			

**FY 2015		    218.414		14.425		 0.14**			

As shown in the above table, ever since going public on 3/16/2017, Canada Goose has accelerated explosive growth in market cap, revenue, net income, earnings and price per share.

Since 2013, they have expanded their operations rapidly and have been developing a Direct-to-Consumer (DTC) channel with the launch of our 12 e-commerce stores since August of 2014, and the opening of their first six retail stores in Boston, Calgary, Chicago, London, New York City and Toronto and a retail store operated by their distribution partner in Tokyo. Their revenue increased from $290.8 million for fiscal 2016 to $591.2 million for fiscal 2018 , a Compound Annual Growth Rate (CAGR) of 42.6%.

Segments
Canada Goose reports their results in two segments which are aligned with their sales channels: Wholesale and Direct-to-Consumer (DTC). They measure each reportable operating segment’s performance based on revenue and segment operating income. As of March 31, 2018 , they sell through their wholesale segment to retail partners and distributors in 38 countries. Their DTC segment includes online sales through their e-commerce sites to customers in Austria, Belgium, Canada, China, France, Germany, Ireland, Luxembourg, the Netherlands, Sweden, the U.K. and the U.S. and sales to customers from their Company-owned retail stores in Boston, Calgary, Chicago, London, New York City and Toronto.
Their wholesale segment and DTC segment represented 56.9% and 43.1% , respectively, of their total revenue, in fiscal 2018 . For fiscal 2017, their wholesale segment and DTC segment represented 71.5% and 28.5%, respectively, of their revenue, and for fiscal 2016 , their wholesale segment and DTC segment represented 88.6% and 11.4%, respectively. They expect to experience an increasing proportion of revenue from their DTC segment as they open more retail stores and expand e-commerce access in future years.

Seasonality
They experience seasonal fluctuations in their revenue and operating results and historically have realized a significant portion of their annual wholesale revenue during their second and third fiscal quarters and DTC revenue in the third and fourth fiscal quarters. They generated 74.2% , 83.5% , and 77.4% of their revenues in the second and third fiscal quarters of fiscal 2018 , fiscal 2017 and fiscal 2016, respectively. In their wholesale channel, they have visibility into expected future revenues, with a majority of orders received prior to the end of the prior fiscal year, enabling them to manufacture inventory to wholesale demand. That said, seasonal fluctuations in wholesale customer demand have shifted the delivery timing of customer orders between quarters in prior years, and can be expected to affect the quarterly pattern of wholesale revenue in future. Because of seasonal fluctuations in revenue and fixed costs associated with their business, particularly the headcount growth and premises costs associated with their expanding DTC channel, they typically experience reduced or negative net income and adjusted EBITDA in the first and fourth quarters. Working capital requirements typically increase throughout their first and second fiscal quarters as inventory builds to support their peak shipping and selling period from August to the end of the calendar year. Cash flows from operating activities are typically highest in the third and fourth quarters of the fiscal year due to the peak period for DTC and collection of receivables from revenue earlier in the year. As a result of their seasonality, changes that impact gross margin and adjusted EBITDA can have a disproportionate impact on the quarterly results when they are recorded in our off-peak periods.

Margins

This company is performing spectacularly with huge growth in all margins.


**MARGINS	       GROSS OPERATING PROFIT**
			
FY 2018-3/18	57.2%	23.4%	16.3%
FY 2017-3/17	50.9%	10.0%	 5.4%
FY 2016-3/16	48.5%	14.1%	 9.1%
FY 2015-3/15	40.6%	12.2%	 6.6%

On the latest company’s earnings call, CFO John Black related that the overall gross margin increase of 6 percentage points versus the prior-year quarter was due to a higher proportion of DTC revenue versus wholesale revenue in the overall revenue mix. However, DTC gross margin compared to the prior-year quarter actually declined by roughly one percentage point, to 74.4%. This was attributed to seasonal product mix as the company sold more lighter-weight, lower-margin jackets during the last three months. Black pointed out that Canada Goose benefited from "incremental gross margin dollars”, i.e., although it sold a less profitable assortment of clothes, these were still in high demand even during the off-peak spring season, so, the company achieved extremely high volumes. While gross profit margin declined, the absolute amount of gross profit in dollar terms of $78.2 million well exceeded last year’s comparable number of $27.8 million.
For now, Canada Goose is enjoying the most amenable of environments thanks to their sought-after products. The company is posting double-digit revenue gains on high-margin products during fall and winter and following this up with commensurately active sales on lighter outerwear during the off months. The company’s guidance that projects revenue growth of at least 20% in fiscal 2019 seems far too conservative.


**GOOS	         ROIC	WACC	EVA**
			
7/3/2018	39.8%	 NA	NA
			
FY 2018-3/18	38.0%	 NA	NA
FY 2017-3/17	10.2%	 NA	NA
FY 2016-3/16	13.0%	 NA	NA
FY 2015-3/15	 9.1%	 NA	NA


Free Cash Flow


**GOOS	         FCF**
**($ M)**
FY 2018-3/18	71.47
FY 2017-3/17	 9.76
FY 2016-3/16   (21.39)
FY 2015-3/15	(0.83)


Capital Structure

Canada Goose has maintained a stable capital structure. My only comment is that I prefer debt/equity less than 40%. For now, current debt/equity ratios are acceptable.


**CAPITAL STRUCTURE	            GOOS**
**FY '18 ending 3/31/2018	         (CAD $ M)**

Cash & cash equivalents	          95.290 M 
Working Capital	                 167.373 M
Current Ratio 	                   2.25
LT Debt (mrq)	                 137.074 M
Total Debt                     	 137.074 M
Total Stockholders’ Equity	 243.610 M
LT Debt/Stockholders’ Equity	  56.3%
Total Debt/Stockholders’ Equity	  56.3%
LT Debt/Capitalization	          36.0%

===========================================

CURRENT FINANCIAL STATUS


**GOOS**
	
MARKET CAP	    $ 6.55 B
Employees	      2,700
	
52-WK HIGH	      68.75
PRICE 7/3/2018	      59.31
52-WK LOW	      16.96
	
52-Wk Price Change   202.0%
Y-T-D Price Change    87.9%
	
EV/EBITDA (mrq)	      58.04
P/E	              91.66
EV/Sales (ttm)	      14.42
P/S (ttm)	      14.71

In anticipation of spectacular Q4 and FY 2018 results to be released on 6/15/2018, the closing price on 6/14/18 spiked up sharply 33% to $61.02/share from the previous day’s closing price at $45.85/share. Thereafter, the spike topped off on 6/20/18 at a 52-week high of $68.75/share, realizing at that time a spectacular 235% gain over the recent 52-week period. As of 7/2/2018, the gain for the recent 52-week price change is at 202% and the Y-T-D price gain is at 88%. This recent explosive growth in stock price, in turn, has caused soaring increases in EV/EBITDA to 58 and EV/S to 14, the metrics that I prefer to watch and weigh among other key financial and growth indicators in the big picture.

The following Big Chart shows GOOS superbly outperforming the S&P 500 over the recent 52-week period and framed and tracking between Nutanix (NTNX) and Shopify (SHOP), two popular companies currently followed and held here by many investors.
http://bigcharts.marketwatch.com/advchart/frames/frames.asp?..

Here’s the Y-T-D performance where GOOS is substantially and superbly outperforming the S&P 500, NTNX and SHOP:
http://bigcharts.marketwatch.com/advchart/frames/frames.asp?..

FISCAL 2019 GUIDANCE & LONG-TERM OUTLOOK as of 6/15/2018

For fiscal 2019, the Company currently expects the following:
• Annual revenue growth of at least 20%
• Adjusted EBITDA margin expansion of at least 50 basis points
• Annual growth in adjusted net income per diluted share of at least 25%

Key assumptions underlying the fiscal 2019 outlook above are as follows:
• Wholesale revenue growth in the mid-single-digits on a percentage basis;
• Five new retail stores in operation by the onset of the peak winter selling season;
• Six retail stores in operation in off-peak periods in the first half of the year, compared to two in fiscal 2018;
• SG&A growth investments in infrastructure and people including IT and the establishment of a country office in China to lead market development efforts;
• SG&A fees to operating partners on DTC sales in China;
• Capital expenditures of $65 million including investments in new retail stores, IT and manufacturing capacity;
• Weighted average diluted shares outstanding of 112.1 million;
• Effective annual tax rate approximately in-line with fiscal 2018.

Over the next three fiscal years, the Company currently expects the following:
• Average annual revenue growth of at least 20%;
• Annual adjusted EBITDA margin of at least 26% in fiscal 2021
• Average annual growth in adjusted net income per diluted share of at least 25%

My only comment is that, given its YoY annual revenue growth of 33%. 39% and 46% for FY 2016. 2017 and 2018, respectively, the above revenue growth of at least 20% guidance is extremely too conservative.

FUTURE GROWTH & EXPANSION

On 5/31/2018, Canada Goose announced their Strategy for Long-Term Growth and expansion plans in Greater China, including establishing a regional head office in Shanghai and appointing Scott Cameron as President, Greater China. To meet growing consumer demand, Canada Goose will also launch its direct-to-consumer business including opening two retail stores – in Beijing and Hong Kong – with operating partner ImagineX Group, and e-commerce operations via Alibaba Group’s Tmall, China’s largest consumer platform for brands and retailers, in fall 2018.
“As the world’s largest luxury market, the opportunity for Canada Goose in China is massive. We have already seen exceptional demand from Chinese consumers – locally and internationally – for years, and we are excited to bring our authentic and immersive retail and e-commerce experience directly to our fans there,” said Dani Reiss, President & Chief Executive Officer. “We are making significant investments and putting the right people and partners in place now, to drive long-term brand affinity and a sustainable business for years to come.”
xCanada Goose will open a flagship store in Beijing in the prestigious Taikoo Li Sanlitun North Mall. The company will also open a store in ifc mall, a world-class business and leisure destination in Hong Kong. Both stores will open in fall 2018.

With premier locations, curated store assortments and high touch personal service, the stores will serve as gathering places for fans to explore the company’s rich heritage and discover the latest collections through the brand’s unique and unfiltered lens. Canada Goose has selected ImagineX, a retail brand management and distribution company that is part of The Lane Crawford Joyce Group – Asia’s pre-eminent luxury lifestyle group specializing in fashion retail, brand management and distribution, to support the operational buildout of its retail presence. ImagineX will be responsible for staffing world-class retail brand ambassadors and managing day-to-day retail operations.
Building on the successes and learnings of its cross-border e-commerce pilot project in China, Canada Goose will transition its online Chinese distribution to a flagship store in the luxury pavilion of Alibaba Group’s Tmall platform, in fall 2018.

A recent TMF article revealed that Canada Goose maintains a philosophy of maximizing in-house production, as value-added goods typically carry a higher margin than those that are outsourced. On June 15, Canada Goose announced plans to open their seventh production facility, its third location in Winnipeg, Canada. That will be built over the following three years in two phases, and once complete, will boast the capability of producing all their down-filled jackets onsite. The Winnipeg production site is part of a specific objective to increase in-house production from one-third of all goods to one-half within the coming years. Canada Goose has increased its manufacturing base by more than 50% in the last year, to 2,000 employees. Although this steady investment in manufacturing capability is somewhat atypical for a relatively small luxury goods company, it ensures that Canada Goose can control the quality of its product in the near term. The capacity expansion also means that the company will likely be able to meet rising demand as it builds out both the e-commerce and physical flagship components of its DTC segment.

SUMMARY

For me, Canada Goose is a buy and hold investment in my family’s portfolios as this company continues to fire and accelerate all cylinders on an explosive growth-oriented course.

For those interested, here’s how GOOS currently performs at Putnid’s “Tricks of the Trade” websites:
https://www.stockconsultant.com/consultnow/basicplus.cgi?sym…
https://swingtradebot.com/equities/GOOS
https://www.tradingview.com/symbols/NYSE-GOOS/
https://www.barchart.com/stocks/quotes/GOOS/opinion
https://www.barchart.com/stocks/quotes/GOOS/cheat-sheet
Putnid, in the old days at TMF (late 1990s and early 2000s), I was a lurker at Rat’s highly popular Bandwagon TA board and back then went through several TA primers. I truly like your “Tricks of the Trades” and now employ them in all my due diligence efforts.

As always, conduct your own due diligence and decision-making.

Regards,
Ray

59 Likes

Great write-up with tons of info and data. Certainly an interesting idea, and not a company I had really ever heard of or had any brand awareness of.

When I visited their site, one of the first things I noticed was that they have a link to a page with information about counterfeit items right alongside the links to their Investor Relations page, careers page, etc.
https://www.canadagoose.com/us/en/counterfeit/counterfeit.ht…

I don’t see myself having much need for apparel that warm, but the brand does seem interesting and likely worthy of some more study.

-volfan84

Nice write up. I saw a lot of Canada Goose a couple years ago in Paris during the winter, and the wealthy Chinese do like their brand names.

Have you looked into one of their competitors Moncler (MONRF)? Among my personal contacts it seems to be more popular, or at least considered a higher end brand. It has also seen some good growth and a nice rise over the past couple years, though not as much as GOOS.

1 Like

Awesome post, imuafool. I will try to have it added to our examples of great presentations of a new company to the board (in addition to having given it a rec myself).

I have a important question though about the company. With global warming apparently progressing rather rapidly, and the arctic no longer covered with ice, how will that affect the demand for down filled jackets? Not necessarily not this year, but medium range (5 years out, for example).

Saul

2 Likes

Hi Ray,

Amazing summary. I’m primarily here to learn how to fish and this is an awesome lesson. Thanks for posting.

cheers
Greg

1 Like

Nice post imuafool!

This serves as a good reminder to myself to always check whether a company is public and do some research when I see a trend all around me.

I saw soooooo many of the same black canada goose jacket with that round logo on the streets of nyc this past winter. I literally remember thinking to myself “why does everyone have this jacket?”.

And sure enough, the stock has about doubled since the winter already!

-mekong

1 Like

BB notes here: GOOS passed the primary filter, appearing green on the BB radar in a recent “all the rest of the market is in the red” day. Sorry, don’t have the date recorded, but ~~~the last ninety days.

But, BB filter fails:
A. IPO’ed less than 24 months ago;
B. VERY sharp run up in the past thirty days;
C. EPS toggling around the negative region. (I couldn’t find where/if GOOS has reported March 31 2018 earnings, but see at least one forecasted zero to negative zero number.)

(P/E is a tad on the high side [low 90’s] for a brand newbie company.)

2 Likes

Hi Saul,

I have a important question though about the company. With global warming apparently progressing rather rapidly, and the arctic no longer covered with ice, how will that affect the demand for down filled jackets? Not necessarily not this year, but medium range (5 years out, for example).

Here’s my answer from a woman shopper’s perspective that values brand, comfort, quality and functionality. For everyday use I always buy Patagonia. Their jackets come in varying temperature rating. They are incredibly light, comfortable, and well made. I live in Southern California where there’s drastic temperature drop in the evening. I wear my feather light down almost every morning and late evening when I walk my dog. In the winter, I wear other warmer rating down Patagonia jacket. Other than going out or dress up event, I always wear my down because they are so soft, light, comfortable and packable into a small pouch that you can put in your purse. So, you don’t have to live in the Arctic to wear down jacket.

I like the down so much that I recently went shopping for a dressier down jacket. I did look into Canada Goose because I know it’s very popular in Canada (have family that lives in Canada). Their pricing is only a little less expensive than Moncler. IMO, without the Canada Goose label on the left arm, you can’t tell if you are wearing Canada goose or Northface or Patagonia. However, the Moncler jacket is very distinguishable. I also know for a fact that most of my Asian moms prefer Moncler over Canada Goose. My concern is not the global warming but the price. How many people can spend that kind of money on a jacket. A Moncler or Canada Goose is a splurge but a Patagonia is a necessity, IMO.

My small contribution to this great board.
Lily

P.s I did treat myself to a Moncler down jacket for my 50th bday.

14 Likes

I have a important question though about the company. With global warming apparently progressing rather rapidly, and the arctic no longer covered with ice, how will that affect the demand for down filled jackets? Not necessarily not this year, but medium range (5 years out, for example).

Nowadays they actually call it “climate change” because of the expectation that even though many places will warm there will be others that cool. I have no insight on the future demand for down jackets, but I do have one climate observation that may be worthy of sharing.

For the last two years we have lived in the Andes in Ecuador. Since we are on the equator there are no seasons, and since we are at elevation (6,500-8,000 ft.) it is not too hot. The climate is pretty much perfect every day. Surprisingly though the locals don’t really see it that way. Since they have spent their whole lives here 65 is cold and 80 is hot. I’ll go running in the mornings in shorts and a t-shirt and I’ll see people with scarves and down jackets.

The anecdotal evidence suggests this: if people quit buying these jackets in one place they are likely to start buying them somewhere else.

Jeb
Explorer Supernaut
You can see all my holdings here: http://my.fool.com/profile/TMFJebbo/info.aspx

6 Likes

Is not the price up with events? You wish me to buy a retailer on a PE of about 90 and PS about 15? I’m used to moving the decimal point of these ratios one to the left for retailers, max, even if the GOOS growth rate of the increasing direct-to-consumer side is certainly impressive.

Where I am in winter, everyone talks about Uniglo when an arctic wind comes from the north and east. (Is that what Roger Federer is sporting at Wimbledon, spelt with a ‘k’?) I own one, it’s down-filled and warm and I see made in China. Wonder if margins might come under pressure from the competition. And what with Canada, might there be a tariff question coming up?

Interesting and thank you. Worth keeping an eye on.

2 Likes

Saul: I will try to have it added to our examples of great presentations of a new company to the board.
——————————————

Saul, thank you for this recognition. I really try my best to present facts and comments in a straight forward, cogent and concise manner, keeping rah rah adjectives and superlatives to a bare minimum, so readers can decide for themselves. These type of presentations tend to be cut and dry boring. So this time around, I decided to open by first addressing the fulfillment of company attributes, spelt out and demanded by you in the Knowledge Base, before revealing the company’s identity. I’m glad you appreciated this approach.

IRdoc: Have you looked into one of their competitors Moncler (MONRF)? Among my personal contacts it seems to be more popular, or at least considered a higher end brand.

Lily: For everyday use I always buy Patagonia …… IMO, without the Canada Goose label on the left arm, you can’t tell if you are wearing Canada goose or Northface or Patagonia. However, the Moncler jacket is very distinguishable …. A Moncler or Canada Goose is a splurge but a Patagonia is a necessity, IMO.
————————————————————

Thanks for your feedback.

Yes, I looked at competitor Moncler (MONRF), but eliminated this company for consideration here primarily because it did not meet Saul’s minimum “at least 20% revenue growth” requirement, showing YoY annual revenue growth of 7%, 12% and 14% for FY 2014, 2015 and 2016, respectively. To date, Moncler has not yet reported FY 2017 financial results. This doesn’t mean Moncler is an inferior company; in fact, it’s financially a solid company that has outperformed the S&P 500 over the recent 52-week period. Likewise, VF Corp (VFC) does not meet the minimum 20% and is not a true Canada Goose competitor because it includes a mish mash of brand name products, e.g., North Face, Van’s, Timberland and JanSport.

I’m not surprised that Moncler is more designer-oriented and more appealing to Lily who also stated, I did treat myself to a Moncler down jacket for my 50th bday. After all, Moncler is headquartered in Milan, Italy, which is one of the Global “Big Four” fashion capitals of the 21st century along with London, Paris and New York. I believe Lily would look terrific sauntering through the Galleria Vittorio Emanuele II in Milan wearing her designer Moncler jacket rather than the other brands.

Here’s a description of Canada Goose’s stricter “form follows function” products, given in the Form 20F annual report for FY 2018:

In fiscal 2018 , our main product category across all seasons, our jackets, was made up of over 100 styles and comprised the majority of our sales.

Outerwear
From raincoats and lightweight jackets to insulated parkas, Canada Goose designs and manufactures functional outerwear for every adventure. Since 1957, we have been making purpose-driven products known for unparalleled warmth and timeless style with the functionality to thrive in some of the most extreme conditions in the world.
Over time , our product offering has evolved significantly. We leverage our tactical industrial heritage to inspire, develop and refine functional outerwear for extreme conditions and beyond. Recognizing our customers want to bring the functionality of our jackets into their everyday lives, we expanded our offering to include products for outdoor enthusiasts, urban explorers and discerning consumers across the globe. True to our heritage, we partnered with Goose People as a source of inspiration and real-world testing. While developing our award-winning HyBridge Lite product, Ray Zahab put the performance piece to the test while running the Sahara. The Skreslet Parka, co-designed by Laurie Skreslet, the first Canadian to summit Everest, inspired our Altitude line of mountaineering products.

Knitwear
Canada Goose introduced its first Knitwear Collection in 2017, pairing the natural moisture wicking and temperature regulating properties of premium ultra-fine Merino wool with the function-first focus at the core of all of our products. Our knitwear uses technology for maximum comfort by increasing breathability where your body needs it most. This technique combines loose and tight stitches to increase airflow to the parts of the body that generate the most heat or require more insulation.

Accessories
Canada Goose’s accessories are designed to transition seamlessly from weekday commutes to weekend retreats. Our collection of scarves and beanies are made in Italy from premium ultra-fine Merino wool and our gloves are available in reinforced leather that resists abrasion or in heavy duty fleece and down-filled styles for ultimate warmth in colder climates.

Thermal Experience Index TM
From hiking trails to embarking on an urban adventure, or exploring the coldest places on Earth, Canada Goose has developed the Thermal Experience Index (TEI) to help customers select the right product for them no matter the adventure. The five-point system breaks down each piece into a category, activity and suggested temperature. TEI categorizes warmth from lightweight pieces to parkas made for extreme weather systems; ranging from five degrees Celsius (40 degrees Fahrenheit) to negative 30 degrees Celsius (negative 25 degrees Fahrenheit) and below.

Saul: With global warming apparently progressing rather rapidly, and the arctic no longer covered with ice, how will that affect the demand for down filled jackets?

While your question raises a valid future risk, it might be prudent to avoid any further discussion on this matter here because on other boards the mere mention of global warming/climate change has set off and attracted heated, nasty, rapidly deteriorating exchanges between warring factions. There’s an active TMF Climate Change board, where participants can duke out their opinions. http://discussion.fool.com/climate-change-117597.aspx

As far as Canada Goose is concerned, they are content for now singing the 1949 Academy Award winning duet song, “Baby it’s Cold Outside” sung by movie stars Esther Williams and Ricardo Montalbán.
https://www.youtube.com/watch?v=7MFJ7ie_yGU&start_radio=…

Regards,
Ray

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Lol, I was born in Vietnam, grew up in Southern California. Weather is beautiful 340 days out of the year. For me, 65 is cold and 50 is freezing. As for the expensive down jacket, I think people buy it because they can afford it and it’s a status symbol. They are not buying it because it’s a must have where they live.

A word of caution, luxury and growth tend not to work long for retailers. Pick luxury or pick growth. When a luxury retailer decides to go for high growth rates it tends to take the shine off of the brand. Luxury is about having something special, something others can’t get. So they may be selling now on past quality and exclusivity, but an investor needs to think about the health of that brand. Without exclusivity is there enough to the products to keep customers buying or with they move on to the new thing?

Retailing has seen many a luxury brand self destruct by forgetting why they got high returns in the first place. So think about what could happen if the growth rate drops and the PE contracts from today’s 88 to a more normal pe of 20.

Flygal

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Ray: While your question raises a valid future risk, it might be prudent to avoid any further discussion on this matter here because on other boards the mere mention of global warming/climate change has set off and attracted heated, nasty, rapidly deteriorating exchanges between warring factions. There’s an active TMF Climate Change board, where participants can duke out their opinions. http://discussion.fool.com/climate-change-117597.aspx

Ray - point taken. But this should be an objective enterprise - risk analysis for a company - so, curtailing it because of political/cultural or social morays doesn’t make sense. If sales of this company could be impacted by changes in temperature (either direction), and if rises in temperature would mean less product sold, well, that’s a risk (even if we disagree about the probability of it occurring, which would be normal here). Just rename it ‘Weather trend analysis’ and see if we can consider the risk then…

Cheers,

Bill