I like the level of detail and thinking here, but this won’t mean much to me until we hear about it. Yes, I realize that point may be painful, but I’m siding with Green on this and have trust in his knowledge of the market.
Also, I’m having a tough time understanding how hackers would obtain PII from anonymous data. If I’m a hacker, I’d just hack the companies who have that data versus a company with anonymized ID where I would have to then run more analysis to match PII. I’m sure it’s possible, but why not go after the easy targets?
Also, what TTD is doing definitely doesn’t run afoul of any new privacy rules in place. Much better than previous alternatives for advertising and I don’t think advertising is going anywhere.
AJ