Sorry 576, but that is wrong in the most important way.
Here’s what we have now:
Data Silo #A - Website#1:
Cookie #314159265
Name: Darthtaco
Bought shoes
Name: Darthtaco<——-This Data block would not exist. Name is personally identifiable information and is impossible to obtain via the TTD process and is further prohibited via the privacy policy.
That’s the point. The reason for TTDs success in the UnifiedID space is their wizardry matches these things based off this data
Cookie #314159265
Browser visited shoes
Cookie #27182818284
browsed pop-tarts and comic books
And they match that with 99% accuracy compared to what was typically only 60% or so.
There’s more to it obviously but bottom line is NO PERSONALLY IDENTIFIABLE INFORMATION IS USED IN THIS PROCESS.
Brian that is what the privacy policy says. What you cut and paste from it is talking about non-PII. That’s the way it is, the wizardry doesn’t use PII. TTD does not share any PII with other ID AdTech companies because it is not in that database. This is simple.
The last paragraph you pasted is from the specific section regarding privacy policy for www.thetradedesk.com
It only applies to visitors of that website and is irrelevant to this conversation.
Darth