Nowadays it seems more like hardware is nothing without software. And not only nowadays, I’ve given this example before - betamax was better “hardware” than VHS, but VHS won the market because of better “software”, it had the killer app.
Or a more recent example. Nvidia has been making graphics chips for a long time, and they did make ones that the market wanted more than most other ones. BUT they only took off once the killer app came along, and that killer app was crypto creation. And THEN, they got even luckier when a SECOND killer app came along, and that second killer app was AI. Now they are attempting to cement their position by actually owning a lot of the underlying software that makes their hardware so valuable.