A Promising Early Stage E-Commerce Company

JonWayne,

Thanks for the heads up on Rapyd. I had not run into them.

They call themselves a FinTech-as-a-Service company. It is founder led and based in London. They have stellar Glassdoor reviews, but from a very small number of reviewers.

Rapyd has made two recent acquisitions:

July, 2020: Korta, a PoS payment card services provider in Iceland with reach into Europe. https://www.rapyd.net/company/news/press-releases/rapyd-comp…

July, 2021: Valitor, another payments solution company, also in Iceland with what appears to be a stronger focus in Europe. This acquisition (spun off from a bank) was just announced and has yet to get regulatory approval.
https://www.prnewswire.com/news-releases/rapyd-to-acquire-va….

So at least at the moment, they seem to have no active plans to do more than FinTech.

The second announcement has a couple of interesting things in it.

Following Rapyd’s recent financing round, the company is actively pursuing acquisition opportunities, targeting strong payments companies and enhancing their capabilities by connecting them to the Rapyd Global Payments Network.

  1. This won’t be the last acquisition.
  2. They’re looking within the FinTech space.

Quoting the CEO:
<“Iceland has long distinguished itself as a cashless nation and an innovation hub, with extraordinary levels of talent and a developed payments ecosystem. We plan to continue to grow and invest in Iceland, making it our European Hub, and will support local merchants while increasing our reach across Europe so that we can provide payment solutions to any business committed to pursuing global success.”

  1. They really like Iceland. Both of the recent acquisitions have been Icelandic companies and that will be their European hub.
  2. I really like Iceland, too. But it’s an interesting choice since so much business fled there after the 2008 financial crisis and basically the bankruptcy of the country. Rapyd may have gotten a great deal on both acquisitions and maybe a lease agreement for the European hub, if they’re trying to lure foreign investment back.

Rapyd is the fastest way to power local payments anywhere in the world, enabling companies across the globe to access markets quicker than ever before. By utilizing Rapyd’s unparalleled payments network and Fintech-as-a-Service platform, businesses and consumers can engage in local and cross-border transactions in any market. The Rapyd platform is unifying fragmented payment systems worldwide by bringing together 900-plus payment methods in over 100 countries. Rapyd’s investors include Stripe, General Catalyst, Oak HC/FT, Tiger Global, Durable Capital, Target Global, and Tal Capital.

  1. I would have assumed Stripe to be a competitor rather than an investor. So I found that tidbit interesting.
  2. From the first sentence (and the company name), it seems that what they are claiming as their superpower is speed in making financial transactions.
  3. If Rapyd is as rapid as they claim, will Stripe acquire them?

Just looking around their website, they are integrating fraud prevention and some regulatory provisions into their platform, as GLBE also does. They also are expanding into markets outside of Europe. The list Mexico, Singapore, Tokyo, Thailand, and Indonesia among others.

As they try to expand in Southeast Asia, they will bump into Sea Limited (SE), which is itself going to be bumping into an IPO I’m watching for in the e-commerce space: GoTo.

The latter is the result of the merger of two large Indonesian companies (Gojek and Tokopedia) that mark the nation’s largest merger ever. Here’s a Fool write up on GoTo: https://www.fool.com/investing/2021/06/23/the-amazon-of-indo….

Rapyd has integrations with Shopify; but it was Global-e that got the exclusive partnership with, and investment by, SHOP. (https://www.fool.com/investing/2021/05/07/shopify-takes-193-…)

And while it looks like Rapyd does some of the things GLBE does, it doesn’t look like they deal with language translation (in browsing as well as in checkout), logistics (including returns and customs), or the marketing and research in local regions for over 200 countries that Global-e offers.

Bottom line is that even if Rapyd eats the world in terms of transaction speed, if I were a business owner, I would find it hard to justify sacrificing those additional benefits with GLBE. I think Global-e Online is extremely sticky. This short video does a pretty good job of summing up the kinds of obstacles GLBE helps merchants to overcome: https://www.youtube.com/watch?v=IoEIyq3ih7o&t=6s.

JR

22 Likes

Penzargent67,

That’s consistent with the process that CEO (“just call me Amir”) described near minute 12:30 of this webcast.

He uses Marks & Spencer as the example. The M&S site sits on Salesforce commerce cloud platform. Commerce cloud identifies consumer’s US IP address, and uses Global-E to set up US local feel to the transaction (long before the consumer is ready to click “pay”). Amir goes through his options for converting pricing from UK sterling to US $, and indicates options Marks & Spencer has … also payment methods that a US customer expects to see, shipping options that are priced right and competitive for a US transaction, etc. And finally, as you said, at checkout you’re really on a Global-E iframe embedded in the M&S site, and you can see the evidence of that with the order # etc.

Webcast (44 minutes) here from June 17 GS conference: https://kvgo.com/digital-economy-conference-2021/global-e-ju…

Other notes:

  • as Merchant of Record, buy and resell the product. (note-to-self to follow-up: hold cost of inventory? DSO risk?
  • provide local customer service options, insurance
  • they “guarantee” the taxes and duties (note-to-self how does this risk appear on balance sheet?)
  • these existing big brands like Marks & Spencer or Hugo Boss can see (in their google analytics) all the international traffic they get (30%) and how little of it is converted to a sale (5 to 10%). so this is revenue already lying on the floor for them to just pick up if they have a seamless x-border solution
  • Global-E revenue is mostly per transaction, no risk to client. (discussion: min 16:00) They do have a minimum fee for year 1, but they rarely charge it, because merchant hits volumes pretty easily
  • <2% churn / year for last 2 years (min: 18:50)
  • since they are x-border, D2C, they focus on consumer verticals like fashion/luxury/cosmetics. Also coincidentally these verticals travel well, not a lot of shipping or receiving restrictions (min: 24:00) weight, size … (perfumes are difficult … contain regulated alcohol/acetone). if a consumer wants to avoid fraud / counterfeit, they will be more likely to buy direct from the brand.
  • consumer electronics a future vertical (overcome power, safety regulations)
  • the new, digital brands like Kim Kardashian, digital and global from day 1 (min 27:30)
  • around min 32:00, talks about land & expand sales, using M&S again as an example. the cost to M&S of maintaining duplicate D2C e-commerce site for each of their biggest international markets was more than the cost of having Global-E takes those markets over
  • min 34:00 success story on how they enabled brands into/out-of UK during Brexit transition
  • potential competitors: borderfree, asendia, flow.io
  • min 36:00 Shopify relationship, and more on “exclusivity”. had their plugin to shopify for a long time. exclusivity means Global-E is the only third party provider allowed on their site to do these x-border services. Shopify will continue to develop in house some of these capabilities. Amir argues that for the larger brands, they’ll always need the more comprehensive Global-E solution.

I’ve taken 2 small positions.

I still want to learn about their secret sauce, moat … They talk about data-driven platform, but they don’t mention AI/ML. So do they just have a lot of beaver & ants & coders working, or do they have something else?

rgds, Bill

14 Likes

Notes from today’s Jeffries software conference
https://wsw.com/webcast/jeff195/glbe/1826916

Mostly same as GS and PS webcasts with a few tidbits:

  • on out-bound side, pick & pack operations, Global-E makes the order paperwork, etc., appear to the retail brand’s warehouse & shipping operation as a normal domestic order (min 12:20)
  • on in-bound side, they collect taxes and duties and remit them to relevant agencies
  • back to secret sauce: still elusive to me. Amir talked about the dataset, and gave a example from France on delivery to consumer (min 13:30)–the local knowledge that French consumers will pay extra for delivery to a local convenience store rather than their home address. Amir argues that even if the retail brand new that about France, the headache to operationalize that would be too costly.
  • Shopify (min 20:00) hinted at a SaaS-like capability they are developing together that makes x-border check out more seamless
  • BNPL partnerships & activity (min 23:00). Working to add relevant players as payment options in each market. Also joint marketing events. Nothing newsworthy.

rgds,
Bill

6 Likes

The only negative I can see is that gross margins are not what we usually look for – 36.0% this quarter up from 33.3% last quarter. But 70-80% margins (or even 60%) would not be expected for an e-commerce platform, and the acceleration is very nice.
-Bear


Bear,
I like this one a lot. Their recent ER was first public conf call, and they seemed to provide a lot of extra detail as a result. Sort of a primer on what they do and how mgmt looks at the oppty in front of them. Highly recommend you check out the CC transcript to anyone interested in GLBE.

Here were my takeaways that I posted on an August thread after their ER. My comments are ones not in parenthesis.

from their CC transcript
https://www.fool.com/earnings/call-transcripts/2021/08/17/gl…

Gross Profit/Margin - growing and should continue to do so:

"Now, let’s review the income statement in more detail. Gross profit continues to grow even faster than our topline as we continue to improve gross margins based on our economies of scale and improve efficiencies.

In Q2, gross profit was $20.6 million, up 113% year-over-year and representing a gross margin of 36%, compared to 32.4% in the same period last year. We believe that gross margin expansion to be structural and sustainable, as it results mainly from increased economies of scale, improved operational processes and pricing optimization."

Efficient. They used the word “Efficient” or “Efficiently” 5 times, all to describe their operational approach. They have lower expenses and are able to show a profit due to this efficiency. But they aren’t doing it to the detriment of growth. This reminds me a lot of TTD.

“13.3% adjusted EBITDA margin”

“Our gross profit grew even faster by 113% year-on-year to $20.6 million, driven by gross profitability margin expansion to 36% in Q2, up from 32.4% in the same quarter last year. Thanks to our growing economies of scale and increased efficiency. We continue to operate on the basis of a very efficient operating model, yielding an adjusted EBITDA for the quarter of $7.6 million, representing 145% growth year-on-year.”

The Revenue Mix:
Service fees grew 104% y/y
Fulfillment fees grew 86% y/y.
Service fees are the higher margin of the two, and that trend is expected to continue.

TAM aka What is the Opportunity they solve for:
"D2C enables merchants to strengthen their relationships with shoppers worldwide, enhance their brand, think valuable data and enjoy higher margin. As a result of a combination of these and other market factors, cross-border ecommerce transactions are expected to continue to grow outpacing the growth in domestic e-commerce by a factor of 2. Forster expects that by 2023, the cross-border e-commerce market will reach $736 billion.

This creates a huge opportunity for brands to sell Global-e, as we typically see around 30% of e-commerce traffic being international. But this is where the music stops for many of the merchants. When you look at their actual sales figures, typically no more than 5% to 10% come from international shoppers.

In other words, many merchants are not able to convert this enormous international traffic into actual sales, leaving a lot of money on the floor. This is because of the many structural barriers that stand between them and their international shoppers, who rightfully expect a seamless and localized shopping experience.

By localizing the – but localizing the experience for even a single market is painful and difficult. A merchant needs to support the local language, present attractive prices in local currency, support the local payment methods that are prevalent in that market, offer a compelling shipping and delivery experience, guarantee a full landed costs including all relevant import duties and taxes and more.

Now multiply these challenges by 50 or 100 markets, it becomes nearly impossible to overcome. There is no one size fits all solution, as shoppers from each market have their own different expectations with regard to the localized shopping experience. Hence merchants of all sizes, find a do it yourself cross-border strategy to be complex, expensive, time insensitive, inflexible and highly difficult to scale and maintain.

This is where Global-e comes in."

How do they do cross-border ecommerce:
"We support localized marketing messaging in over 25 languages. We use a proprietary built localized pricing engine to present prices in more than 100 currencies and support different pricing structures based on the shoppers’ location, local market conventions and the merchants pricing strategy.

We enable shoppers to checkout in their native language and to choose their favorite means of payment out of over 150 payment methods we already support. We pre-calculate import duties and taxes, and can either embed them into product price or collect them at checkout, thereby simplifying the customs clearance process and allowing for a fully guaranteed landed cost goods for both the shopper and the merchant.

We hone an extensive network of more than 20 shipping carriers, including market specific methods, such as cash on delivery or delivery to drop-off points, offering multiple shipping modes at attractive rates. And we even provide local after sales support and returns management by a multilingual shopper services and multiple returns options, including prepaid and local returns in relevant markets.

For the merchant, we make selling internationally as seamless and effective as selling domestically. The greatly improved localized shopper experience increase the sales conversion, enabling merchants to better capitalize on their valuable international shopper traffic by generating a considerable uplift in international traffic conversion also exceeding 60% after they begin to use our platform.

We provide our merchants with the flexibility to rapidly and efficiently expand internationally and grow to new markets where and when they want to, with little to no upfront investment, using their existing storefronts and maintaining their own brand experience in direct relationship with their shoppers.

Furthermore, we enable our merchant to offload complexities and risks, which are otherwise presented by transacting cross-border, making the selling and fulfilling process for international orders as simple as that of domestic sales.

We provide all these capabilities by means of our comprehensive end-to-end cloud delivered technology platform, built on top of a highly scalable, multi-layer tech stack, integrated and coupled with a diverse ecosystem of technology and service partners via dozens of open APIs."

Any partners we have heard of?
"From leading ecommerce platforms such as Shopify, Salesforce, Magento, BigCommerce, and others through the payment providers like Radiant [ph], World Beat, Klarna, and others, through the shipping carriers such as DHL, broad management providers, such as Porter and many of our partners providing value-added services, such as translation, online marketing and more.

With several of these, including Facebook, Shopify and DHL, we have already struck broader strategic partnerships, including mutual client referrals, given the significant value we generate for all players in the ecosystem."

Forecast? 66%-68% growth, likely sandbagged.
"For Q3, we are expecting GMV to be in the range of $328 million to $338 million. At the midpoint of the range, this represents a growth rate of 76% versus Q3 of 2020. We expect Q3 revenue to be in the range of $54.3 million to $56.3 million. This represents a growth rate of 66% at the midpoint of the range versus Q3 of 2020.

For adjusted EBITDA we are expecting a profit in the range of $2.million 8 to $3.8 million. For the full year of 2021, we are raising our guidance significantly. We anticipate GMV to be in the range of $1.35 billion to $1.37 billion, representing nearly 76% annual growth at the midpoint of the range.

Revenue is expected to be in the range of $227 million to $231 million, representing a growth rate of 68% at the midpoint of the range. For adjusted EBITDA, we’re expecting a profit of $22 million to $24 million."

Growth - where will it come from, and does your Shopify partnership bring in all your revenue today?
"Now referring specifically to Shopify, we are seeing already an increase in the – in our pipelines and the sign ups of especially on the SMB front, kind of the smaller size merchant.

We do expect, as we guided before that we will see more movement on the pipeline with larger brand probably towards next year, in the beginning of next year as we complete the new integration that we mentioned in our comments. In terms of financial impact, as such, we do expect, as we guided before the main impact to kick in only next year towards the second half of the year. "

Translation - all this is before we really start seeing the benefits of the Shopify exclusive partnership.

Further digging in, do they expect share-of-wallet expansion from existing accounts, or is growth guidance coming from new accounts?
"Analyst - how much embedded in the guidance relies on new brands ramping or how much of that’s based on the existing portfolio? And then I have a follow-up question.

Nir Debbi

Hi Samad, it’s Nir. Thank you for your question. A lot of our guidance is based on clients already integrated in live on our platform, so most of the contribution for the second part of the year is already from live clients.

There will be some contribution and a growing contribution towards late Q3 of more merchants going live on the platform that are already signed in and to use our services and currently in integration, but we expect most of the effect of the growing pipeline is to sign clients to affect our Q1 and Q2 results next year and even more so in the second part of 2022."

This means their guidance is predicated mainly on expansion of existing clients, and not even factoring in new clients.

How do they grow revenue from existing clients? Apparently the largest merchants tend to start smaller, in terms of target markets. A typical land-and-expand approach here.
"However, the large merchants, specifically the super large merchants are the ones that are deploying batches of markets with us and we then, basically there is a significant opportunity still ahead of us. They are only a 10% or 20% of the brands, but they hold a significant portion of our GMV and the growth opportunity with them is huge.

We’ve seen that this year with Hugo Boss giving us 12 more market, we’ve seen it with Versace giving us additional market this year. We’ve seen it with Marks & Spencer that added 47 more markets, which is the sixth consecutive years which we open more markets with them, so with the large ones, we do see quite a lot of opportunities still ahead of us."

Are they looking to M&A to acquire capabilities or reach?
"Analyst - Can you give us a little more detail in terms of like the timing, should we expect acquisitions to contribute at least some inorganic growth or they likely to be purely technology? Just trying to get a little bit of color of kind of what you’re thinking in terms of investment potential and impact? Thanks.

Amir Schlachet

Sure. So we’re actually looking at both types of acquisition both growth in activity as well as additional capabilities and as you said, we are definitely gearing up for that in the – looking at the potential space. I would say in terms of timing, you should hopefully, expect to see us do, I would say at least one or maybe two transactions this side of Christmas."

What is the Shopify partnership all about - how will that work?
"it’s making our services, kind of the same services that you know are just built in straight into the Shopify checkout itself.

So making it a seamless transition, I would say for the merchants as they switch globally on, it will just become part of their existing Shopify checkout as well as a deeper integration into the Shopify system or back-end as well, which should enable once the – although it’s a multi-phase project, so once the final phases are in, it will enable an even seamless – an even more seamless integration and kind of going live process for these merchants and hopefully making it almost as easy as flipping a switch.

So that is the intent, I would say on the things that we still need to get done on the technical integration front. In terms of the impact as we guided, this is what we’re seeing, we’re on track. We are seeing already initial kind of traction, now additional traction in our pipeline is growing, including more and more SMB merchants, Shopify based merchants that are going live with us, so we already see an increase in that, but I would say financially, we’ll probably see more of the impact towards kind of the first and second quarters of next year and certainly onwards on the second half of next year, once we have done the new integration kind of laid this year, which would enable us to bring also it to the bigger size, kind of enterprise size merchants that are on Shopify. "

*Shopify took a $193m pre-IPO stake in GLBE, it should be noted.

We saw great results from Sea Limited in APAC, is GLBE growing in APAC, too?
"Yes, we do see great opportunity in APAC and we do intend to invest much more. But as you stated, we do plan to enhance our partnership and channel partners in order to support it. Yes, we do have channel partners that are global in nature, that would be the life of the DHL or Facebook or a partnership with Shopify. But we are building also APAC specific partnership.

This is in process and we are hoping, we will have good news within Q3 or Q4 to announce about the partnership to support that growth as well. And on the back of it, we expect much more contribution coming out of APAC into our pipeline and into our numbers and I would say from the second quarter and third quarter of 2022."

Will be interesting to see if this is China-based partnership or something like Asia-not-China via Sea Limited or something similar.

Obviously I like this stock. It is pricey now, thanks to a huge runup.
The runup in price is unfortunate mainly because it came before this first public ER, so you had to take a leap of faith a bit. We have seen other companies debut and runup early after IPO, such as DDOG, ZM, etc… They won’t all pan out, but I think this one will, and I don’t expect a ton of upside in last 4 months of 2021, so I view it as a time to accumulate on dips or drawdowns, and believe this could be a big winner starting in 2022.

I would end it with this summary from Q&A where mgmt explains why their results are so good, and why it should continue:

"Brian Peterson

Hi. Thanks for taking the question and congrats on a really strong results. So first question for me, just kind of high level. We don’t typically see 90% plus revenue growth and GMV growth of this scale, if we’re thinking longer term, what are kind of key swing factors on growth and how do we think about the sales and marketing investments – is that right level of sales and marketing investments to drive that?

Ofer Koren

Yes. I think to answer the first part of your question. We’re very effective in our sales and marketing approach. Over the years, historically we’ve been less than 10% spend on sales and marketing out of our revenue and the reason we were able to do it is because we had historically, on the one hand huge NDR with over 140% quite stable that supported our growth with existing merchants that continue to grow and enjoy the benefits our platform, it brings to merchants wanting to scale up international.

And in parallel to that and we have really good win ratio on merchants stepping into a tailwind of a very aggressively growing market with merchants trying to scale cross border. So it’s a combination of both together with the fact that we basically have a pool with no leaks in it.

Our GDR numbers are sub 2% historically here on an annual average, so we don’t actually lose business we have, we win, much more business coming in and we grow the business that we already have in and the combination of it allows us to grow very fast even at the scale, we already have.

We do expect to continue this high growth rates going forward. And so where high two-digit numbers is something we expect to continue with us going into the foreseeable future as we do have quite a lot of levers, we continue to push. In terms of sales and marketing, we do spend a lot.

You can see in our Q2 numbers, we grew more than 100% in reinvestment, in sales and marketing, still doing it very, very efficiently as a percent based out of our revenue, but we do scale up. We scale up in the current markets where we are already present across the Continental Europe, across North America as well in new regions, we established our operations in Japan with the first two employees in Japan.

We are intending to roll out additional markets in APAC late Q3 and early Q4. So, we do intend to invest much more within sales and marketing in different aspect, as well as building our channel partners to continue to do it efficiently and at scale."

Dreamer

46 Likes

Now GLBE has a real competitor, and it is from their partner Shopify:

SHOPIFY ROLLS OUT NEW SOLUTION MEANT TO HELP MERCHANTS MANAGE GLOBAL COMMERCE, CROSS-BORDER SHOPPING
https://betakit.com/shopify-rolls-out-new-solution-meant-to-…

Shopify Markets is available in early access globally as of September 14, and will roll out to all merchants in the coming months.

“We are now global by default,” Shopify president Harley Finkelstein told CNN in an interview, referring to cross-border, world-wide sales. “What we’re trying to do is make it that a merchant, again, no matter what size, doesn’t have to think about things like taxes or duties or languages or currencies and the best part is all of these cross-border tools are available to merchants right out of the box.”

Shopify product manager clarified in twitter that this is not power by GLBE:
Shopify Markets is separate from our partnership with Global-e, which is a great solution for a subset of merchants looking for high-touch service to meet more complex cross-border needs. Shopify Markets will work for brands of all sizes looking to act on their global aspirations
https://twitter.com/amishrarohit/status/1437846028418523143?..

In Q2 CC, on Q3 and full year forecast, the CFO didn’t mention anything about Shopify integrations and not sure how much of it has been put into the guidance. Since GLBE is still very small with only 500 merchants, there shall be plenty of room for GLBE to grow on Shopify platform even they unveiled a generic default option as an in-house competitor.

This might cause a FUD event in the short term. Still long GLBE.

Zoro

40 Likes

Great notes, Dreamer. I think my favorite was:

We do expect as we guided before that we will see more movement on the pipeline with larger brand probably toward next year and the beginning of next year as we complete the new integration that we mentioned in our comments. In terms of financial impact, as such, we do expect, as we guided before, the main impact to kick in on the next year toward the second half of the year.

I agree with your comment, Dreamer: Translation - all [the growth we’re seeing now] is before we really start seeing the benefits of the Shopify exclusive partnership.

I took a small position in Global-E, but I must admit that I’ve been scratching my head at what Zoro posted this morning: https://discussion.fool.com/now-glbe-has-a-real-competitor-and-i…, especially the tweet from a shopify product lead that said:

Shopify Markets is separate from our partnership with Global-e, which is a great solution for a subset of merchants looking for high-touch service to meet more complex cross-border needs. Shopify Markets will work for brands of all sizes looking to act on their global aspirations

Really? That’s kind of reductive language to use about a partner that SHOP has even bought millions of shares of. Really made me wonder what the status of the relationship is now. Maybe that’s paranoia, but with a concentrated portfolio where I look to build my small positions, I’m not adding a single share to this one until I figure out what’s going on.

Bear

57 Likes

It seems that the market is not perceiving this as a bad news to GLBE as there has been no big price movements both yesterday (when the news was announced) and today after market open.

I just sent an email to GLBE IR about this and let’s see whether I will get a response or not.

Zoro

6 Likes

I got the reply from GLBE IR only 20 mins after sending my email - the responsiveness is very impressive!

Here are the detailed comments given by the IR and it basically cleared all my doubts (GLBE is a much much superior solution) and I will definitely hold all my shares (already 10%) and hope it can also help Bear increase his position:) :

Dear Zoro,

We are aware of the ‘Shopify Markets’ solution and the offering is consistent with our original understanding with Shopify that they will continue to develop their native solution targeting the wide base of small merchants. ‘Shopify Markets’ is a repackaging of Shopify’s current native solution tools (Payments, currencies) with a new add-on of a tax estimation calculator. The target audience for this solution is the small merchants of Shopify, for which the self-service limited solution may serve well, not the larger more sophisticated merchants that our solution targets. Few examples for the difference:
- Taxes are based on estimations only, no guarantee for merchants for differences based on classification or rate difference
- No hedging of currencies for returns
- No local registration on behalf of merchant for tax in markets that require it
- No returns solution
- No tailored guidance to merchant for optimized best practice (it is based of a generic setup)
- Limited local payments
- Etc

This solution is geared towards the very wide base of small merchants that either don’t trade cross-border currently or trade at very low level.

Global-e is the exclusive 3rd party end-to-end cross border solution on the Shopify platform, including tailored to merchant services and optimization, risk mitigation (hedge and taxes) and fulfillment. Our solution, as we and Shopify view it, is geared towards the larger more sophisticated Shopify merchants [15-20K] which represent a large share of the cross-border e-com potential.

Since this structure was pre-agreed and the solutions target different audiences, we do not expect any significant impact the partnership

Hope this is helpful,

125 Likes

Adding to the previous post. Global-e released a Jefferies Virtual Conference video. - https://wsw.com/webcast/jeff195/glbe/1826916

The CEO of Global-e talked about their service offerings, what differentiates them. He discussed their relationship with Shopify at ~15:40 into the video. Here is what I gathered from this discussion:

  1. Global-e considers Shopify a strategic partnership that will offer improved integration targeting the plus level top-end merchants: 15k-20k merchants, which translates to over 50% of Shopify’s total cross-border GMV.

  2. Shopify will continue to support the smaller merchants with their offering - a native SAAS-like solution, a white-label offering, will not provide the premium services and “know-how” that Global-e will provide.

  3. Global-e provides premium services with many of them driven by the data set gathered from the 500+ merchants it currently partners - product price sensitivity to shipping costs, taxes, return costs etc… They use this information to provide recommendations (they create a business case) to merchants to improve the conversion rate. (~7:30 into video)

  4. Beta testing this year and role out of service next year.

G

26 Likes

A thousand thanks to Zoro… and Redline… for the updates.

Clearly, the quick and clear IR response that rings in one tone with the CEO interview suggests this is not big news, but it is news to me nonetheless. When I composed a dossier for myself over the weekend, I searched the SHOP site and wondered why, if this “exclusive” partnership is a big deal, it is not mentioned along with news regarding Google, Alibaba, and TikTok.

I feel the “exclusivity” could have been better defined. Here is the call, thanks to TMF:
https://www.fool.com/earnings/call-transcripts/2021/08/17/gl…

"With regards to that, it is worth mentioning that we are on track with the rollout of our newly established exclusive strategic partnership with Shopify.

We continue signing up and going live with Shopify-based merchants on an ongoing basis. In parallel, the respective development and product teams from both companies are working together on a new and deeper integration of Global-e’s offering into the Shopify platform and checkout. This new integration is expected to be finalized later this year. Once operational, this new integration should allow an even more effortless go-live process for new merchants and even more seamless referrals of Shopify-based merchants from various channel partners."

Nothing wrong here, though there is no explanation of exclusivity, which is what I was looking for on the SHOP site.

Then an analyst asked:
“And if you can give us any color on particularly the Shopify relationship, how much of that contributed here in the June quarter versus what you’re expecting going forward.”

“Now, referring specifically to Shopify, we are seeing already an increase in our pipelines and the signups, especially on the SMB front, kind of the smaller size merchants. We do expect as we guided before that we will see more movement on the pipeline with larger brand probably toward next year and the beginning of next year as we complete the new integration that we mentioned in our comments.”

Well, this is confusing. Ok, larger merchants maybe take more time, but, in light of the news/no news situation, why are we touting “smaller size merchants” here?

Then, another question:
“So I guess, Amir, maybe if you could just sort of specify for us what the top two or three things that you need to get done with Shopify are in terms of the integrations.”

“The main things about the integration are technical. But I would say, generally speaking, it’s making our services kind of the same services that you know just built in straight into the Shopify checkout itself.”

This is exactly what was said on the interview as well. But then there is this:

“In terms of the impact, as we guided, this is what we’re seeing. We’re on track. We are seeing an already initial kind of traction, additional traction in our pipeline as it’s growing, including more and more SMB Shopify-based merchants that are going live with us. So we already see an increase in that.”

Isn’t SMB small and medium businesses? Why are we highlighting this here if we are after the Top 1% (literally)? Apparently the reason is technical:

“But I would say financially, we’ll probably see more of the impact toward kind of the first and second quarters of next year, and certainly onwards in the second half of next year once we have done the new integration kind of late this year, which would enable us to bring also it to the bigger enterprise-size merchants that are on Shopify.”

so what?

1/ Why did no analyst ask about the agreement’s exclusivity? Let’s go back to the SEC filings,
https://sec.report/Document/0000950123-21-011913/

“We have entered into partnership arrangements, and in the future may consider opportunities to enter into additional arrangements… For example, we have entered into a Services and Partnership Agreement with Shopify…making our platform services available to certain Shopify merchants through Shopify’s e-commerce platform. Entering into such relationship with Shopify will require us to incur non-recurring and other charges, significantly increase our near and long-term expenditures, including payment to Shopify of a fee equal to a percentage of the GMV for all transactions processed through our platform for applicable Shopify merchants, that may negatively impact our margins, and issue securities that may dilute our existing shareholders. The potential benefits of our relationship with Shopify are hard to estimate or quantify at this time, and we cannot be certain that our arrangement with Shopify will provide the revenue or net income that justifies such a transaction.”

So “making our platform services available to certain Shopify merchants”?

In other words, the stress on exclusivity was misleading because it implied that they would be handling the cross-border transactions for SHOP and not that they aim at the Top 1% of SHOP’s merchants. Moreover, the EC call’s SMB mentions square poorly with what we just heard on Sep 14-15.

So how does this change the thesis? For me, this is all about SHOP. So is the thesis shot?

No, but it is certainly diminished as the TAM got cut in half “overnight.” With the CEO bringing up SMB only to backtrack one month later, I am not so sure the focus on Top 1% was the plan all along.

What are the 500 merchants mentioned on the interview? Total or SHOP merchants? Let’s say they have 500 SHOP of max 20,000 SHOP. Let’s say they get half of all and at half the current GMV so that would still be 10x GMV from here for what should be the worst case back-of-the-napkin scenario.

Overall, focusing on the high end does not concern me, in fact seems very logical to me. In addition, SHOP is a shareholder and I think that matters.

Can anyone make sensible estimates of their actual TAM within SHOP?

19 Likes

I’m not a shareholder but from reading what’s been posted here, it just reminds me of what the cloud providers do with various software services. They provide a basic level service for customers that need some functionality but don’t want to spend much money, either because they don’t have any money, they’re just trying it out, or because the functionality really isn’t that critical. It’s just an offering the cloud giants need to have to keep customers on their platform. But it’s unlikely to be good enough for critical processes, or for a larger user, or for users needing more flexibility (cross-platform compatibility).

Many of our cloud companies offer premium versions of services that Amazon, Google, and Microsoft provide for free or cheaper. Some are even open source, so users could just do it themselves. Yet they continue to grow which is why we continue to invest, and when they stop growing we sell.

Even if someone could estimate the impact of the product, the estimate could never be verified except in retrospect.

7 Likes

re-read the transcript.

the integration is not even complete.
not expected to be impactful until 1H-2022.

they are saying “seeing some SMB stuff now” but “the good stuff is coming once integration complete”.

Which is completely in-line with the IR response.

Dreamer

12 Likes

I appreciate you sharing that IR note.

The more I think about it, the more I see it as a non-issue and actually a positive.

First - I am NOT a Shopify ecosystem expert. If I ever owned the stock before, it was probably a swing trade, so I am making some assumptions here.

If Shopify felt the need to announce their global capabilities, it tells me that it was an area they were previously lacking. Or at least that perception was out there.

If their existing clients now look to pursue global capabilities via Shopify, or if new clients join Shopify expecting global capabilities, they may find they can do certain basic things, but want more complex services over time, which they could then get via the Global-e integration.

In short, it seems like Shopify is increasing the potential number of global clients on their platform, which I can only see as a positive for GBLE.

Seems like the FUD from this announcement and subsequent price drop may have created a good entry point. On top of the recent non-dilutive offering, too, that pressured the stock price.

The stock is far from cheap still, but this brings you back to late June prices at least.
I added more. The next ER will still not have any meaningful Shopify integration impact, but as it will be likely in November, mgmt should have a good feel on the technical progress made and have more color on the rollout and expected 1H-2020 impact. So it will be interesting to see how their existing growth continues and their forecast for the final Q of 2021.

Mgmt stated on ER CC that they expected to likely do some M&A prior to EOY, so we could have some additional announcements before next ER and color on those acquisitions at that time, too. Similar to LSPD, I think we continue to see a lot of consolidation and M&A within ecommerce/payments, but there should be more than one winner.

Dreamer

24 Likes

Lock up expiry is November 8th I believe, so with this Shopify noise, I think I’m going to sit this one out for a while and see how it develops. Very exciting company though.

5 Likes

I agree with Dreamer here. I don’t see this as a negative for GLBE. But as a positive. This is how i think about it. As IRdoc stated above, this is simply an offering for basic functionality. SHOP does that because it wants to keep their existing clients happy and/or attract new ones.

Now, imagine you are a small merchant on Shopify and you try out the new/repackaged “Shopify Markets”. You like it and it helps you grow. You also think about all the possibilities of cross-border selling and want to use it to grow even more. Then, there comes a time where you outgrow the functionality and wish to “upgrade” because it no longer meets your needs.

You start to look for customized solutions that will offer tailored merchant services and optimization, risk mitigation (hedge and taxes) and fulfillment. Who are you going to call? Yes, probably Global-E as it is already there. Shopify is no longer able to help you grow in that aspect and since SHOP is already offering the partnership with GLBE it will be like an automatic recommendation to upgrade to that service.

Also, this will create a much broader awareness of the possibility of selling cross-border. So even the bigger merchants will see from the get-go that “Shopify Markets” is not what they need. So it will make their choice even easier to go with GLBE right from the start.

CEO said that it will take some time (couple of Qs) before they roll out the full service due to technical integrations needed to big merchants (who in this case is what we are after). The reason they mention SMB at the moment is simply technical.

Well, all the info we have at the moment including the reply from IR that ZoroSGInvesting provided, the CEO’s comments as well as the Shopify’s announcement for their own solution and explaining that Shopify Markets is separate from our partnership with Global-e, which is a great solution for a subset of merchants looking for high-touch service to meet more complex cross-border needs show that the thesis for GLBE is still intact. For this reason i’m holding my full 10% on GLBE.

11 Likes

I just re-checked the email from GLBE IR again, and realised that the reply was coming from GLBE CFO Ofer Koren directly via his company email!

Still long GLBE with 5% position after going through all the GLBE posts on the board.

Zoro

5 Likes

I decided to revisit Global E’s partnership to see if I can get more comfortable with the stock at these levels. I found the following very helpful in getting some understanding around potential of this partnership.

https://wsw.com/webcast/jeff195/glbe/1826916

At around minute 19 the CEO mentions that the merchant audience that both Global E and Shopify agree is most suitable for Global E, ie their top 15-20k merchants, process about 50% of cross border GMV going thru Shopify. Since Global E charges based on GMV, this is a very significant market indeed. I thought I’d point this out here so it doesn’t get lost in the noise around Shopify’s own solution.

Only time will tell how valuable this partnership will be and how much of a moat Global E actually has. My guess is that cultural norms + delivery, tax and customs standards present a significant barrier for foreign merchants in any market. Anyone who will ever try to buy something from Japanese or Korean web sites will realize that this can be an insurmountable task for vast majority of consumers. One would think that US merchant would have easy time selling to Canada but as anyone in Canada will attest, it is a lot harder than one would think.

18 Likes

For what it’s worth, I sold my small, about 2% Global-e holding last week. My reasons were twofold 1) shopify moving forward with their own somewhat competitive products and 2) all of the delays at the ports for shipping containers etc to get in and unloaded from overseas

I could be wrong and maybe the difficulties at the ports could be a positive for GLBE if Global-e’s solution somehow helps companies get around those backlogs, but if it does, I’m not aware, so I just have to view the port situation, especially coming into the holiday season when things will get even more backed up, as a bad thing for GLBE

I’m thinking maybe I revisit it again in 3-6 months if the backlogs have worked themselves out and there is some more clarity on their standing with Shopify.

I put the proceeds into Applovin (APP) which is now my smallest, try-out position. I haven’t researched enough to present it to the board (if someone else has previously done so, please message me a link as I couldn’t find any previous coverage here) but based on their current growth trends and valuation, it looked interesting enough for me to take the small stake for now while I look into them further. I understand there are risks for any app-centric company given recent, and possible future changes, with Apple/iphone/itunes store, but it still seemed worth a look given the price and current revenue and recent growth. They just purchased a company from Twitter last week for about a billion dollars, so it’s not a 100% organic growth company which I know some will tend to avoid, but possibly TWTR’s divesting non-core assets to better focus their business, could hopefully be a good opportunity for APP.

-mekong

15 Likes

Global-E was mentioned 4 times in Shopify’s Q3 CC and two of them can be found below:

“Our strong year-over-year growth in Merchant Solutions revenue was driven by increased GMV penetration of Shopify Payments compared with the same period last year on strong growth in merchant sales in Q3 2021, combined with new revenues from several strategic partnerships, namely Affirm and Global-E relating to merchant services product performance obligations, which we began highlighting in Q2 of this year.”

“Our third key area of investment is international expansion. Shopify is making it easier for merchants to sell almost anywhere. We announced Shopify Markets in September. Shopify Markets gives our merchants the back-end tools to scale their businesses internationally and the front-end tools to offer buyers the most intuitive experiences and serves as a great complement to our offering with our partner, Global-E, which gives merchants the option for a more full-service outsourced solution.

To me this is a big endorsement from Shopify on GLBE’s solution, a few key words here:

  • Shopify Markets is a complement to GLBE’s solution rather than competition and it may even work as lead generator for GLBE like many board members suggested
  • GLBE’s solution is “more full-service”

Zoro

44 Likes

“Our strong year-over-year growth in Merchant Solutions revenue was driven by increased GMV penetration of Shopify Payments compared with the same period last year on strong growth in merchant sales in Q3 2021, combined with new revenues from several strategic partnerships, namely Affirm and Global-E relating to merchant services product performance obligations, which we began highlighting in Q2 of this year.”

Numbers can be manipulated any way you want to. If you look at Shopify’s GMV it really hasn’t impressed me for the last 4 quarters. Here are the numbers.


Q420    Q121    Q221    Q321
41B     37.3B   42.2B   41.8B

Now I realize their 4th quarter is always their largest, but if Afrm and GLBE are realing increasing strong growth in sales, why hasn’t their GMV shown it? Maybe next quarter?

Andy

1 Like