It is a 36-month plan.
The real point is that it is not a plan with a specific time line. If one’s evaluation of the company goes sour in a month, it might be a one month plan. If it lasts two years, it lasts two years. The only sense of time being a factor is the awareness of the S curve and the knowledge that growth in adoption of the technology will slow eventually so one needs to be alert for that … but, the company might well come up with new technology which will fuel a new company growth curve. It is all the story, not the clock.
That’s it Tamhas, you got it!
Saul