Why are skywriting messages all over L.A. lately? We have answers
Although the single-plane banner-in-the-sky or simple skywritten image is still popular, Jacuzzi said clients, particularly corporate ones, increasingly are willing to pay for the more expensive computer-assisted multiplane version called skytyping — that’s what Shihady and Shehada chose — or vastly more expensive battalions of light-equipped drones beaming their messages through the darkness.
Such technological advancements, enhanced by clever marketing on social media, have elevated aerial promotion to major event status for businesses unveiling products, performers seeking publicity and regular folks trying to create lasting memories, said Lars Perner, assistant professor of clinical marketing at the USC Marshall School of Business.
The social media element “has made this highly symbiotic,” he said, “and there’s a certain kind of elegance and prominence now in having these big displays in the sky.”