Not sure what this is suppose to mean, is it that they say they had $4.7M in revenue in the last Q and that 4.7 x 4 is 18.8 so approx $19M?
Yes, that is correct, that’s what they mean by “run rate”.
It is what they mean but it is not an accurate definition of what Run-rate means. It is this kind of press release that is very misleading.
http://www.investopedia.com/terms/r/runrate.asp
"The run rate can be a very deceiving metric, especially in seasonal industries. A great example of this is a retailer after Christmas. Almost all retailers experience higher sales during the holiday season. It is very unlikely that the coming quarters will have sales as strong as in the 4th quarter, and so the run rate will likely overstate next year’s revenue. "
I work in the channel distribution business and that is certainly not how we would define “run-rate.” We really look at Run-rate as being the basic reoccurring revenue without any major projects. It is just what happens from the normal day-to-day business without a lot of direct involvement and the projects is what accounts for making the difference.
But to just take a quarter’s number and say that if I were to expand it over 4 quarters without any basis to think it will happen is a lot of fluff.