I don’t think I agree with this. Just one winner? That’s not how retail markets typically work.
There’s a great book on this subject, written 20 years ago, called The Gorilla Game. The authors suggest that when you are investing in an industry, and you don’t know who the “gorilla” is, you buy a basket of stocks. And then when the gorilla, the alpha, the top dog, is revealed, you sell all the beta monkeys and the chihuahuas and you invest in #1.
This book was talking about tech companies, not retailers. And yet I often see the same dynamics at work in retail. Walmart and Apple can be very similar in that regard. Both companies have a lot of power, and impose their power up and down the value chain.
Anyway, you’re right, of course. There are a huge number of retailers, and there always will be. Indeed, one of my major investments is in Shopify, which seeks to empower tiny companies who want to sell things on the internet. Are these retailers small? Yes. Are they helpless before Amazon? Probably. On the other hand, Shopify is empowered by these thousands of customers. And so Shopify itself is very powerful. One of my main reasons for investing in Shopify is that Amazon tried to compete with them and failed.
Basically I see Amazon as dominating internet retail, and Shopify dominating the anybody-who-is-not-Amazon internet retail.
I concede there are, and will continue to be, many retailers in autos and houses. Maybe even many mom-and-pop retailers. Nonetheless, I would suggest…
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Those mom and pop retailers will be bad investments
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Those big box retailers will also be bad investments
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Internet retail will upend cars and real estate, as it has upended so many other industries
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A winner, a top dog, a gorilla will emerge from this pack
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You want to identify and invest in that #1. Invest in the best and ignore the rest.