Amazon Partners with Affirm

Affirm shares are up 40% after hours as Amazon partners with them. Was contemplating a position in affirm previously but def shows that this space is promising.


Interesting as Affirm was getting dumped on due to their customer concentration exposure to Peloton who just missed their sales guidance expectations and also cut the price of their bikes.

So now Affirm is aligned with Amazon as well as Shopify and Afterpay is aligned with Square. PayPal is introducing BNPL within its network and QuadPay, Sezzle and Klarna might get left behind unless they can find their network attach.

This war is moving from a merchant battlefront to a native network installation battlefront.



yikes for Peloton…