I live in Europe and was an active Amazon customer between 2000 and 2017.
At that time very few people used Amazon over here. In the meantime competition has grown a lot and the terms offered by local companies are much more advantageous than the ones offered by Amazon. We buy online for thousands of $ every year, but almost nothing from Amazon. The Amazon model has been successfully copied in many countries and I don’t think Amazon will be able to regain the market share lost in recent years.
The competition that exists now didn’t exist a few years ago and I don’t think those who have adapted to the new conditions will ever return to Amazon
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