Selena Gomez’ beauty brand, Rare Beauty, reached $400 million in sales for the 12 months ending in May, 2024. It is valued at ~$2 billion.
You would not think the most-followed woman on Instagram would be able to walk through one of New York City’s biggest tourist attractions unbothered. Yet here she is, strolling in a pair of cozy booties through Central Park with a travel mug of tea tucked in her arm, very nearly blending in. If not for the security guard and personal assistant trailing discreetly behind, Selena Gomez might be any other person out for fresh air on a drizzly May morning.
This is, to put it mildly, surprising. But she shrugs it off. “I don’t really have anything impressive going on at all times,” she deadpans, gesturing to her casual getup. “Or anytime, really.”
It’s a funny thing to hear from someone who has been on TV since she was 10 years old, found success as an actor and pop star, and is now the founder of a business reportedly worth $2 billion. Gomez, 31, is one of the most recognizable people in the world, and yet she’s right—as we meander down a pedestrian path and into the mud, most of the people around us seem not to notice her.
DB2