Ford should be doing an EV SUV, like GM. Heck, GM has several to choose from, and then throw in the Prologue/ZDX on top of that, which GM profits from as well.
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Ford had a three row, (because Farley says there is too much competition in the two row segment for him to soak people as much as he wants to) EV SUV in the works, but they cancelled it last year. They also switched from retooling Oakville Assembly for EVs to Super Duty trucks.
Steve
Careful, Steve. You’ll be accused of cherry picking data by mostlylong.
DB2
Well, the “Super Duty” plan for Oakville is probably on hold now, because Oakville is in Ontario, thus the trucks would be heavily tariffed in their core USian market. I expect the “Blue Oval City” plant to be completed as an ICE truck plant, with that shoe dropping sometime this year, if the tariff regime does not collapse.
Steve
EVs have been delayed. The Ramcharger goes into production later this year; the all-electric REV could arrive as late as summer 2027. The long-term commitment to these electrified trucks remains intact and Ram is enjoying the luxury of timing working in its favor…
Executives watched the marketplace and saw prices increase and demand wane. Stellantis took advantage of Ram’s tardiness to push back deadlines until a later date in the hopes profit margins on these products will improve.
DB2
Other sports car makers have already postponed or scaled back their electric ambitions because of a lack of consumer interest.
Ferrari’s Italian rival Lamborghini, a unit of Volkswagen, said in December it will launch its first electric model in 2029 instead of 2028 and Germany’s Porsche cut back its plans for EVs amid soft sales of its electric Macan SUV and Taycan models.
Earlier this year Maserati, the luxury brand of Stellantis, cancelled plans for an electric version of its MC20 sports car.
DB2
For readers following trends in vehicle electrification.
Here’s US trends:
Just came across global trends:
What wouldn’t make sense would be to reference a small segment of the market (oem, geography, plant, model) and try to imply that somehow represents the broader market.
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ALL transport will go electric. It is only a question of when.
The driving characteristics of EV are very good.
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Electric simply has too many advantages. The BBB is raising a white flag of surrender.
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*Electric simply has too many advantages. The BBB is raising a white flag of surrender. *
…to big oil.
They said it loud and clear, a year ago “energy dominance”, “gas powered cars”.
Steve
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