On the other hand, it’s probably inadvisable to allow advertisers to directly influence editorial decisions regarding what media decides to cover or not cover (or how to cover). This has, for example, been an ongoing problem in automotive media. The big advertisers (and there are only a few really big ones) strongly influence what and how things are covered. It used to be almost direct control, but now it is at least indirect, but the editors know where their bread is buttered. This is one of the reasons why Consumer Reports explicitly stated that they don’t accept any advertising at all.
I’m pretty sure that Musk believes that he is a “champion of free speech”, but perhaps he will mature someday and realize that editorial decisions are taken all the time, and for all sorts of reasons. Some of which may be distasteful to him, but nevertheless often have to be taken.
And then of course there’s the perennial issue with media, especially modern media in which control is very widely diffused and can’t always be detected. There are clear indications that our “enemies”, primarily China and Russia, but others as well, are using media (various types of media) to influence public opinion, and to even cause specific political outcomes. Usually the latter is near impossible, but when two sides of a political divide are near 50/50 in support, it becomes much easier because you only need to sway a relatively small number to influence the overall result. This is perhaps something that ranked voting could solve? I haven’t thought it through yet, and it only just occurred to me as I type this.