I find these morality-oriented posts about the financial services industry… mostly AFRM and UPST…. incredibly interesting. And just plain odd. Maybe that’s because most of us on this board have the luxury of having “enough”. Or maybe some have lost sight of how the business world works!
Let’s step back a bit & look at Retailing under the microscope, just as a little refresher.
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Retailing consists of ~67% of the US economy. You read that correctly. Retailing drives the economy…. through derived demand. Think Tesla & the thousands of parts it requires. What happens at retail affects all sorts of nooks & crannies of the economy. By definition, retailing consists of what the ultimate consumer buys…. groceries, gas, new cars, pre-owned cars, Pelotons, drugs, refrigerators, haircuts, spa services, smartphones, and everything else at the local store/website. You get the idea. The supply chain debacle right now shows the necessity of a well-oiled distribution system to move goods to where customers can buy them.
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The objective of a retailer is to sell stuff. The more the better. The shinier the bauble, the better chance the retailer has to make a sale.
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The objective of a retailer is NOT to discourage a customer from buying.
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So how do they do this? Lots of ways. Convenience. Branding. Merchandising. Snob appeal. Social media and “influencers”.
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But nothing is more important than making it easier to buy. And that means financing. Very, very few people pay with cash these days, but there are a number of options now. Anecdote: I remember a friend talking about how his grandmother bought her furniture “on time”, paying $5.00 a week until it was paid off. That’s how she got paid, and how she managed her cash flow. That’s how she was able to acquire what she needed. How is this significantly different from today’s BNPL? Or layaway. Have you ever seen the toys people start “laying away” for Christmas throughout the year? If you don’t understand this fact, I’m compelled to suggest you might be completely out of touch with reality.
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Of course a retailer wants to offload as much of this financial risk as possible, but he has to give up something… a small margin.
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Now the transaction is between the BNPL provider, or the credit card company, and the customer. The retailer got his money and is on to the next sale.
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Please tell me how Affirm or Afterpay or Klarna are hurting society? Or credit card companies? If a customer doesn’t want to pay the terms, then he/she is free not to use the financing. If these companies do a poor job, they will be replaced.
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It is impossible to protect people from themselves.
As for an investment, I see these BNPL companies as providing a service, for which they can be compensated. If they do a good job, the compensation will be attractive, and investors can share in the rewards. UPST is doing exactly the same thing. These businesses exist to serve their customers AND to make money doing so. Morality has nothing to do with it.
breezyday
large position UPST; tiny position AFRM