… just as visiting Canadians buy insurance against a catastrophic US medical bill, Japanese golfers fear the financial costs of the “hole-in-one”.
The strange business of hole-in-one insurance
Though the concept largely faded away in the US, it became a big business in Japan, where golfers who landed a hole-in-one were expected to throw parties “comparable to a small wedding,” including live music, food, drinks, and commemorative tree plantings.
By the 1990s, the hole-in-one insurance industry had a total market value of $220m. An estimated 30% of all Japanese golfers shelled out $50-$70/year to insure themselves against up to $3.5k in expenses.