BYD Ups War on IC Vehicles

Last year, BYD introduced a DM-i model priced below the 100,000 yuan ($13,900) mark for the first time. The automaker said it was “directly destroying the moat of joint venture vehicles.” In other words, legacy automakers that are still selling gas-powered cars.

The big advantage of BYD’s current 3.0 is the eight-in-one integration, which cuts costs by nearly 20%.

The upcoming 4.0 will take it to the next level with more integration and fewer wiring harnesses. This will support further cost reduction, according to the report.

Legacy automakers are already fearing BYD’s low-cost EVs. How will they respond to a new, even lower-cost cost EV platform?

BYD continued cost cutting must eventually endanger legacy automakers wishing to transition to EVs.

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