As I send this post the Cash App is the 5 most downloaded app in Apple’s App Store. Ahead of Facebook,Gmail, Google Maps, Netflix and many heavy hitters.
Why such the popularity? I did some research on Twitter and discovered that Travis Scott promised fans that he would send them money if they tweeted his lyrics and their cash app address. Cash app has gone viral! What a way to combine the best of Twitter and Square in a genius market play.