Nice discussion so far which covers a lot.
Like others, I’m a bit caught off guard by the inventory issues and surprised how much leverage Pepsi has over Celsius in their business model. Overall I’m more pessimistic after this report, but encouraged they are gaining share in the energy market.
I am curious for the board’s take on hiring and this passage from the CEO,
And already this year we’ve increased our sales and key accounts by approximately 85%. By the end of this year, we are expecting to have three times as many sales staff compared to this time last year, supporting our growth and the opportunities we see ahead
Is there some growth initiative that is coming where they need three times as many sales staff in a single year? Wondering why they haven’t been hiring consistently before this.
Maybe it’s a lot for international with onboarding Australia, France, Ireland, New Zealand and the UK? Do they need to open physical offices in the new countries?
Another random thing I’m wondering about is why they never talk about their Celsius Cola product? It’s sold on Amazon for a long time now.
I’m thinking if they can compete in the Cola category it could open up new TAM. Personally I tried this Cola and like it a lot, but I never see it on store shelves. It seems only sold through Amazon. Not a single mention of “cola” in the 10-Q.
EDIT: I’m starting to wonder if the Celsius Cola flavor isn’t being allowed to be distributed by Pepsi because it would compete with their core product. This could be a potential reason it’s only sold on Amazon and never mentioned anywhere.