Thought this article was interesting for those following SPLK, HDP, CLDR and the entire industry in general:
So despite all the cash ploughed into big data, no one knows how to make it profitable
Indeed, similar to Splunk, Hortonworks declared that it’s seeing “the market accelerating in many respects and on its adoption of Hadoop generally as well as then embracing the streaming data into their overall data architecture strategy,” making for a bright, amazing, and still unprofitable future.
“Only 15 per cent of surveyed businesses report deploying big data projects to production.” As for last year, that number was just a scratch behind at 14 per cent.
In other words, the money keeps pouring into the big data companies even as their customers generally struggle to figure out how to turn those investments into meaningful outcomes. These big data vendors then have to spend mountains of cash to convince would-be customers that this time it’s different, that this time their investment will return “actionable insights” – that illusive dream of data scientists everywhere.