"Chasing the Big Data Dream"

Thought this article was interesting for those following SPLK, HDP, CLDR and the entire industry in general:

So despite all the cash ploughed into big data, no one knows how to make it profitable
https://www.theregister.co.uk/2017/06/07/go_small_on_big_dat…

Indeed, similar to Splunk, Hortonworks declared that it’s seeing “the market accelerating in many respects and on its adoption of Hadoop generally as well as then embracing the streaming data into their overall data architecture strategy,” making for a bright, amazing, and still unprofitable future.

“Only 15 per cent of surveyed businesses report deploying big data projects to production.” As for last year, that number was just a scratch behind at 14 per cent.
In other words, the money keeps pouring into the big data companies even as their customers generally struggle to figure out how to turn those investments into meaningful outcomes. These big data vendors then have to spend mountains of cash to convince would-be customers that this time it’s different, that this time their investment will return “actionable insights” – that illusive dream of data scientists everywhere.

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Not totally true. PEGA is doing quite well:

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.

https://www.pega.com/about/investors#tab-

We need a quant or two to estimate a good buy price for PEGA. I think a lot of optimism on its future prospects is built into its current price. I wish I had gotten in any time in 2016.

FYI, Lee Davidson of Morningstar gives PEGA a “fair value” of $43.74

http://quotes.morningstar.com/stock/analysis-report?t=XNAS:P…