Churn vs. dollar retention

I’ve been playing around with my version of the Skok DCF model finding out how much you have to up-sell to keep a cohort’s payment steady


**Churn%   Up-sell%**
   1        1.0
   2        2.0
   3        3.1
   4        4.2
   5        5.3
   6        6.4
   7        7.6
   8        8.7
   9        9.9
  10       11.1

If your up-sell is 10% higher than the churn the cohort has a steady state revenue stream.

Denny Schlesinger

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