I’ve been playing around with my version of the Skok DCF model finding out how much you have to up-sell to keep a cohort’s payment steady
**Churn% Up-sell%**
1 1.0
2 2.0
3 3.1
4 4.2
5 5.3
6 6.4
7 7.6
8 8.7
9 9.9
10 11.1
If your up-sell is 10% higher than the churn the cohort has a steady state revenue stream.
Denny Schlesinger