Cloudflare announced that they will provide cryptography that cannot be broken by quantum computers to all customers and they will not charge for it, it is delivered by default. See the linked article.
Personally, I think this is a pretty big deal. Another indication that Cloudflare is seriously engaged in cyber-security. Mathew Prince is one step ahead of the competition with this innovation.
And by making a free default service it seems to me that Cloudflare will gain far more in current customer loyalty and enticing new customers to sign up than it costs them to make the service available.