U.S. mobile transactions now account for more than 30 percent of all ecommerce transactions and are expected to reach 33 percent by the end of the year in the U.S. and 40 percent globally. Leading the charge are fashion, luxury and travel verticals where one in three transactions are now on mobile devices.
Optimize or bust: Sites that are optimized for mobile see a 3.4 percent conversion rate more than double that of non-optimized sites where only 1.6 percent of consumers convert
I wonder why the global rate is more than the US rate. More phones, fewer computers? These figures are amazing to me, I don’t think I have ever bought anything over a mobile device. But I am seldom more than a few feet away from a computer.
that doubling of conversion rates should speak loudly to advertisers especially if they are in one of these high profit lines like fashion and luxury
Leading the charge are fashion, luxury and travel verticals where one in three transactions are now on mobile devices.