No, premium locations just increase foot traffic. Having recently been to Milan, Paris, London, New York, LA, and Boston (and living near SF), stores like H&M in premium locations are always packed with people buying $10 blouses, then window shipping at Burberry
Right Smorg but if they really are a premium brand in the EU then it could be a big deal. Because not only will they have increased foot traffic but they can also raise their prices. So while premium locations can be great for foot traffic, and possibly building their brand, it would even be nicer if they were a premium product. Even though Skx’s has premium locations in the U.S I do not think anyone would call them a premium brand. It would be nice if they were I just do not think that is the case.
Andy
Who has been wrong on multiple occasions.