Hi all,
as part of my updating my thinking on DDOG, I looked in more depth at SPLK. SPLK is a bit of a grand-daddy in the machine data space, although not a bunch older than Datadog. It IPO’d in 2012, vs DDOG in 2019.
Splunk has been on a “shift to the cloud” transformation over the last few years. It’s share price has not performed well, peaking at around $220 in mid-2020, falling to $110 in June this year, then growing to $150 now. They fell because they missed revenue targets due to some big contracts not renewing when they thought.
Datadog hasn’t been a stellar performer over the last year or so overall, peaking at $112 mid-2020 and up to $135 now after a great earnings report.
My interest is in the cloud business, trying to compare Splunk Cloud business to Datadog. So here goes:
SPLK Q3 2021 Q4 2021 Q1 2022 Q2 2022
Cloud $144,714 $171,396 $193,958 $217,422
yoy 80% 72% 73% 73%
q-1 15% 18% 13% 12%
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DD Q3 2020 Q4 2020 Q1 2021 Q2 2021
Revenue 154,675 177,531 198,549 233,549
q-1 10% 15% 11.8% 17.6%
yoy 61.3% 56.2% 51.3% 66.8%
On the face of it, Splunk Cloud is doing pretty well.
They’re spending a ton! on Sales and Marketing, TTM $1.4b vs Datadog $250m, but thats not an apples-to-apples comp since they’ve also got a lot of revenue from their on-prem business and maintenance and services revenue (TTM Revenue all up is $2.4b). They’re also spending a lot on R&D ($908m vs $298m TTM).
The biggest difference between the 2 cloud businesses is Splunk Gross margin is only 55% versus Datadog at 76%, so that a big different in gross profit dollars.
Note that I’m ignoring Splunks other businesses (on-prem licenses and maintenance and services).
Splunks EV is about $26b, so just considering TTM cloud revenue, TTM EV/S is 36. Datadog TTM EV/S is 55. Splunk don’t guide to Cloud only revenue, but DDOGs full year EV/S comes down to about 44.
So a question for the board: Why do we love Datadog, but have no love for Splunk, given the Cloud business is growing similarly to Datadog, Splunk have 92 of the Fortune 100 as customers (who are likely to be transitioned to Cloud spend), they probably have around the same number of >$1m Cloud ARR customers (234 - DDOG reported 97 Q4 2020).
Is it just the gross margin for Cloud which at 55% is pretty rubbish? Or they’re spending too much of S&M? Or is it something else?
Interested in everyones thoughts
cheers
Greg