Disruption

1 - not quite. Tell that to BMW. If it were true we’d all be buying the Amazon Basicsmobile. At this level fashion comes into play.

Graham

I admit that my Corvette Stingray was not a commodity car but everyman’s car is – transportation.

To gain volume Tesla is downgrading from luxury status to transportation status. When BEVs take over from ICEs, if they ever do, it’s going to be 10 to 20% luxury vs. 80 to 90% commodity by volume. I don’t know if my car ownership history is common but I went from a hand-me-down to luxury to transportation over about a dozen cars I owned over 55 years.

Denny Schlesinger