Everbridge (EVBG): A Saas, Buying its Moat

COMPETITION
Here is Everbridge’s take on its competition
The market for CEM solutions is highly fragmented, intensely competitive and constantly evolving. We compete with an array of established and emerging companies, many of whom are single product or single market focused, as well as in-house solutions. With the introduction of new technologies and market entrants, we expect the competitive environment to remain intense going forward.The primary competitors for our Mass Notification and Incident Management applications include: BlackBerry Limited, F24 AG, Enera Inc., Nuance Communications, Inc., OnSolve, LLC and SunGard Data Systems Inc. The primary competitors for our IT Alerting application include: PagerDuty, Inc. and xMatters, Inc. The primary competitors for our Secure Messaging application include: DocHalo, LLC, Spok, Inc., Perfect Serve, Inc. and TigerText, Inc. With respect to our recent acquisitions, the primary competitors for our Visual Command Center and Crisis Commander applications include Planet Risk Inc. and In Case of Crisis, respectively.

Everbridge believes they are creating a new category when it comes to critical event management and they are (through acquisition in several cases), the clear market leader in
• Visual Command Center (competition in house builds) allows tracking and visualization of alerts when potential risks occur within proximity of an organization’s physical location, suppliers, assets or people

• Safety Connection (disaggregated mobile application) - enables organizations to send notifications based on dynamic last known location of an individual, including airport, street, building floor or conference room.

• Mass Notification (competition is regional)

• PAS/LBAS (competition is cell broadcaster vendors versus 70+ patents for population alerting to protect Everbridge IP). UMS’s Population Alerting System (PAS) provides 2-way SMS broadcast capabilities to an entire mobile population. To accomplish this, UMS has the unique ability to message the mobile phones of anyone connected to a carrier’s cell towers. The company also provides Location-Based Alerting technology which enables municipalities to geographically pinpoint where to send notifications within a region. This capability is equally applicable for national and global companies who want to reach local and traveling employees, automating the alert by preferred language.

• IT Alerting (4-5 NA competitors versus Cross Enterprise leader of EVBG) - enables IT professionals to alert and communicate with key team members during an IT incident or outage, including cyber security breach.

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