I expect this to be as successful as Ford entry into EV business was.
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They tell us utilities are becoming comfortable w batteries as a storage method. So large potential market. And increased volume makes battery production more efficient.
Could be they built battery capacity anticipating large EV demand and now looking for sales to use idle capacity.
Ford stock surged for a second day on Thursday, as investors gobbled up the AI story on the company’s energy business. Today’s move following Wednesday 13% pop, giving the company a 19% spike a day after Morgan Stanley said Ford’s new energy business could be a winner for the automaker, citing a significant competitive advantage in battery tech…
Morgan Stanley’s Andrew Percoco wrote in a note published late Tuesday that put a bullish spin on Ford’s $2 billion battery storage bet. Percoco argued that the ESS business could be worth as much as $10 billion on its own.
Morgan Stanley pegs Ford Energy’s $10 billion of enterprise value at a 17.5x multiple on roughly $588 million of EBIT (earnings before interest and taxes) once the unit reaches 20 gigawatt-hours of annual production…Even in Percoco’s base case, the energy business would not flip to a positive EBIT contribution until 2028.
DB2
Yeah Ford stock also popped when it initially got into EVs.
Then it cratered in 2025.
https://insideevs.com/news/781892/ford-ev-pullback-20-billion/
Ford’s EV Retreat Comes With A $19.5 Billion Price Tag
First Ford, now GM. It keeps them in the battery biz.
GM will pursue a new battery chemistry with startup Peak Energy — backed by a strategic investment from GM Ventures — to build next-gen sodium-ion cells purpose-built for stationary power applications…
Sodium-ion cells can perform across a wider range of temperatures and for more charge cycles than lithium iron phosphate (LFP) batteries, the current most-used chemistry for stationary storage. That resilience could allow energy storage systems built around sodium-ion to operate without active cooling equipment…
DB2