$GM Temporarily Halts Ad Spends On Twitter

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GM said “as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.” The Detroit automaker added its “customer care interactions on Twitter will continue.”

Ad sales accounted for more than 90% of Twitter’s revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical and concerned over Twitter’s future.

On the eve of the deal’s closing, Musk appealed directly to advertisers in an open-letter tweet: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!.. Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”

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