NYT Dealbook by Andrew Ross Sorkin
Benedetto Vigna was relatively unknown to the automotive world when Ferrari made him C.E.O. in June 2021. The stock dropped following the announcement, with one analyst calling his appointment “highly unexpected,” and wondering if Vigna was up to the task of driving the luxury Italian brand into the electric vehicle age.
Vigna has won around many of his doubters: Ferrari’s share price has soared in the past three years. Last month, he introduced one of the company’s biggest investments in years — a €200 million ($215 million) factory in Maranello, Italy, where it will begin building its first fully electric cars.
Still, the company is playing catch-up. And it will do so with one of the most expensive E.V.s ever built. Vigna sat down with DealBook’s Bernhard Warner at the company’s new “e-building” to lay out Ferrari’s electrification strategy and more.