The point is to direct billions of dollars of Gen Z spending toward products that look designed by humans, not AI. The designs actually look late 60s, early 70s psychedelic to me. But of course the Gen Zers don’t know that their grandparents already lived through the lava lamp era.
https://www.nytimes.com/2026/06/17/style/maximalism-aesthetic-hyper-goo.html
What goes around comes around.
Wouldn’t want to be a fuddy duddy detached from the trends. 
Wendy