Fast-growing but often “misunderstood” digital ad services provider Criteo (NASDAQ:CRTO) says that it will see its total addressable market reach $20 billion by 2018 as it expands further in Asia, rolls out new ad offerings and picks up new segments including travel and real estate, according to an industry report.
After a recent analyst day presentation where Criteo detailed its expansion plans, Pacific Crest Securities analyst Evan Wilson said in a research note Wednesday that the company’s story “seems plausible” and added, “Clearly, there continues to be a big growth opportunity ahead.”
Read More At Investor’s Business Daily: http://news.investors.com/technology/061015-756636-criteo-ou…
I still haven’t figured out exactly what Criteo does , specifically how they do it, specifically how they do it , and what is their edge ,but this page from their web site is helpful.
http://www.criteo.com/what-we-do/technology/
We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness. Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue.
Because we only charge for clicks, not impressions, our attention is focused squarely on the things that are most important to the advertiser – namely conversion and sales.
What’s more, we do this at a global scale,
Advertisers are only charged when customers click on the ad
,http://www.criteo.com/why-criteo/
it’s hard to argue that post click sales are what counts.Maybe this is what makes them unique.
both Google and Facebook have these capabilities. The reason they allow third parties such as Bidable, Adroll and Criteo access it is that there is more demand to be had from all players rather then closing it off. From a customer perspective, advertisers want to do retargeting across more then just Google or Facebook controlled inventory…
from a comment at
http://www.quora.com/Why-doesnt-Facebook-or-Google-make-thei…
“One of the top priorities at the CMO level now is understanding how people switch from one device to another,” said Rudelle. “Our cross-device system can be used across any publisher in a very robust and privacy-centric way and we feel we’ll be among only a handful of players in the world who can make this happen because of our scale at the publisher level and we’ll continue to push a lot on mobile and more in-app.”
It’s a tall order for Criteo, whose cross-channel rivals include Google, Amazon, Microsoft, Apple and Facebook. But Criteo says its purchase of Tedemis, a French email-marketing platform, prepared it further by matching mobile devices to email log-ins.
Retail remains a very email-centric medium, said Criteo President and COO Eric Eichmann. “We’ve found that browsing and purchasing data is still most relevant because it comes back to shopping intent data,” he said.
http://adexchanger.com/ad-exchange-news/inside-criteo-examin…
I must admit the world of advertising puzzles me. I see car ads all the time but am only going to buy a car once every X number of years, When I do I go straight to consumers Report and look at reliability. If the car brand isn’t reliable you could expose me to all the ads in the world , I am not going to consider it.
The company making the last car I bought doesn’t advertise at all, at least not any advertising it pays for. No doubt it works better for impulse purchases, though every year I tend to buy more generics.
