File this under AI gone wrong, or using AI as an excuse for a severely incompetent marketing team.
In Germany, push notifications were sent to KFC users offering to celebrate Kristallnacht by adding cheese flavoring to their fried chicken.
The company blames a version of AI which pairs “holidays” with promotions, and says this one somehow got past the humans…
Yeah, there won’t be any jobs for humans anymore. Right.
AI is going to change the world! Sure…
The Brooklyn Bridge comes in rainbow flavors.
“We use a semi-automated content creation process linked to calendars that include national observances. In this instance, our internal review process was not properly followed, resulting in a non-approved notification being shared.”
Proposed translation: We sincerely hope (by all our executive bonuses) that the cost of this PR disaster will not exceed the significant savings we realized by automating our PR machinery, closely supervised by highly educated professionals who weeded out the gibberish it would produce, aided by their cultural background… at least initially, until that outsourcer came along with an irresistable offer.
Also heard as, “we saved $2 million firing our human PR staff. AI isn’t perfect, what do you expect old man?”
Bigger savings. You are ALL fired. Oh, did I fail to mention I own the majority of the voting shares?