Applovin stock has been on tear since Edgewater Research reported that Meta is no longer expected to bid into non-IDFA iOS traffic. For those not following Apple advertising traffic, when Apple rolled out ATT, most iOS users opted out of being tracked (non-IDFA). Meta only bids on IDFA traffic and has left non-IDFA to be dominated by Applovin.
Almost every conference call, an analysts asks why Meta can’t come in and out compete with Applovin and CEO Adam Foroughi says we have the better tech and better algorithms. It was assumed by the market that Meta was going to start bidding on non-IDFA soon but it looks like Meta is spending their energy and money on IDFA traffic.
https://www.investing.com/news/stock-market-news/why-is-applovin-stock-rallying-5-today-93CH-4709724
Drew