Walmart is quietly preparing to enter the metaverse
Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of NFTs.
Walmart is creating its own NFTs?
The METAR connection? Sears used to be “where America shops” but, now Walmart owns that title? Walmart is the behemoth that changed America’s retail, and destroyed “mom & pop” stores.
Walmart is developing its own cryptocurrency?
Cryptocurrency still carries reputational baggage: criminals use it, bypass SWIFT, easy to hack and no protections, etc.
And LOTS of folks are poo-pooing cryptocurrencies… but some countries**, big banks, and big business are moving forward with crypto plans.
Crypto sure seems to be marching forward, whether the poo-pooers want it or not.
Back to NFTs.
The article says that since FB announced its name change to META, many other companies are scrambling to be relevant in the virtual space.
It mentions companies that are creating, and patenting/trademarking NFTs of their own products*.
Abercrombie & Fitch
NFTs seem to be EASY to create and trademark?
*this reminds me of back in the late 90s and early 2000s, the “craze” of businesses and entities staking claim to domain names, or paying big bucks to buy the domain name.
** these include-
countries: El Salvador, China