If I were to ask you how Disney’s fight with Florida Gov. Ron DeSantis will play out you would probably respond along political lines. Can we set aside the partisan perspective for the sake of objective game theory?
What did Disney lose by speaking out over a controversial Florida bill and promising more inclusion in its content? The common argument is that it potentially alienated nearly half of its audience, but is that really the case – or a death knell if so? Fewer than 60 million people visit Disney World every year. We’re talking about less than 1% of the global population. It’s actually a lot less than 1% since we’re not talking about 60 million unique visitors. This is the number of people going through a turnstile at one of the resort’s four gated attractions during a single year. Most people will visit more than one park or come back again later in the same year.
Companies don’t perish for siding with political causes. Do you think that Chick-fil-A on the right or Ben & Jerry’s on the left would be even more popular if they remained publicly indifferent? Ben & Jerry’s sells nearly 195 million pints of ice cream a year in this country. Chick-fil-A is the highest grossing major fast food chain per location. Spoiler alert: Conservatives still enjoy spoonfuls of Cherry Garcia, and liberals still wake up to Chick-n-Minis.