Great discussion on a great thread. I want to thank you all for it. I said yesterday that it inspired me to look back at what I actually did with Zscaler and why, and when, and that I’d have it for you today. Here it is folks:
Zscaler hit its peak at about $89 in July. During that time it was about tied for my largest position with Alteryx at about 18%. As an aside, near the end of July, Wedbush raised its target for Zscaler, with the analyst citing the "massive tailwinds" in the cloud security products with growing momentum heading into the next 12 to 18 months, and saying that ZS has a “long runway ahead” and “a competitive moat that we view as very defensible.”
Over the next few weeks it drifted down with the market to about $82, but then, near the end of August, Zscaler suffered a large decline attributed to a negative article by a boutique analyst company, and I increased my number of shares at $72.50 even though it was one of my largest positions. I thought that that was a ridiculous response to an analyst article.
However, over the next two weeks, leading into earnings it continued to fall, with panic feeding into itself, so that five weeks ago it closed at $64 dollars. (This was down from a high of $89 remember.) Even excellent earnings didn’t help as the sell off in SaaS stocks in general hit, and Zscaler dropped in the next week to $47.50!!! It was down almost 47% from its high on no clear bad news at all.
I had not added since that purchase at $72.50 because I didn’t understand what was going on.
I knew that they had guided conservatively but all these companies do that so that they can beat.
I knew that they were encountering longer sales times with larger enterprises, but I knew that they had hired a superstar to take over sales and marketing motion.
I added a considerable amount at an average price of about $49 or so.
But then I reconsidered, and over the past four weeks I sold back more than twice the considerable amount that I had added at $49 dollars. Well why?
First of all, I do feel, as almost all unbiased commentators do, that the old firewall paradigm, as represented by Palo Alto, is obsolete.
The CEO of Palo Alto, the number one in security, making a huge point of crowing about how his company beat out Zscaler, a little company one-tenth the size of Palo Alto, in a few sales, shows how scared they are. Think about it! Why would a really dominant company even mention, or care about, beating out a little company a tenth their size, ordinarily? Unless they fear that the world thinks that that little company has a better product!
But now that the conventional security companies are aware of the threat to their very existence, they will fight tooth and nail, with lies, and false and distorted claims, and whatever they can, to hold on to the bulk of their business for as long as they can. Zscaler may take over a large part of the security world, but it definitely won’t do it overnight. It will be a long struggle.
Second, Zscaler was clearly worried about their lengthening sales cycles as the early adopters have been worked through and they have to sell to the C-level executives of larger enterprises, who may know nothing about security but will worry about changing everything they have, and may have IT departments worried about losing all their beloved hardware (and maybe their jobs, some of which will become unnecessary). Clearly Zscaler made the right move in hiring someone really competent in order to deal with this situation, but you don’t overhaul a sales process overnight. There may be a couple of disappointing quarterly reports before things pick up (or don’t pick up).
So here I am, with Zscaler, with a tailwind of inevitability, sure, but a company that is asking huge enterprises to revamp their entire security systems, and that has a lot of temporary obstacles in its path which may cause growth rates to diminish in the near term, like desperate large competitors, customer IT departments that don’t want to lose their jobs, and enterprise CEO’s who don’t really understand security… while I have other companies, growing like mad, and without these execution problems, so it made sense for me to reduce the size of my Zscaler position from huge to just large (and it is still a large position), and to use the cash to buy into companies like Coupa and Datadog. There isn’t any relationship at all to “momentum,” but rather it’s evaluating what is going on and acting on it.
I hope that this clarifies a bit,
Saul