This is true. I recently posted a link to a table of athletic department profit/loss data. Of the 100+ largest universities, only 18 showed a net profit on athletics.
College sports are a taxpayer subsidy to the NBA and NFL, who have never invested in their own developmental leagues, like MLB and the NHL have.
If the athletic program is sold, how will they maintain the sham of “NCAA academic qualification” for the players? If it was a professionally run, for profit, basketball and football operation, how could it compete with colleges, who are “burdened” with maintaining the fraud of the NCAA?
Steve