This morning I walked into our local Sports Academy looking for a hand gun for my wife.
What impressed me most, however, was the way UA was displayed to shoppers as they first entered the store. The beautiful first class UA apparel hits you in the face with several rows of some of the finest sports apparel you’ll ever see across several aisles. As I made my way back to the gun section there was a much smaller display of Nike apparel , whose products looked sloppy and almost third world in quality compared to the stunning UA fabric and eye catching colors.
Don’t know if that is the rule across the country in all Sports Academies, but it did warm my investor heart to see one of my largest positions so prominently displayed.
No wonder we’re seeing more and more UA products being worn by the general public.