Nvidia CEO: ‘We’re Not Anywhere Near’ Meeting GPU Demand
In an uncharacteristically frank comment during a recent interview with TechCrunch, Nvidia CEO and co-founder Jen-Hsun Huang called out the surging demand for graphics cards, and admitted that Nvidia is struggling to get enough hardware into circulation to quench that demand.
Nvidia has taken tepid steps toward boosting sales to gamers by encouraging retailers to impose quantity restrictions at checkout, but it’s not uncommon for larger mining operations to flash cash in front of a retailer and buy out their entire stock, often before it’s arrived on the shelves. Sometimes those mining farms will also go directly to GPU board partners who design custom versions of AMD and Nvidia graphics cards and buy directly.
The takeaway here is that Nvidia is setting expectations, which is smart. And its certainly doing everything in its power to ramp up production to whatever levels are needed, but are handicapped by factors like memory shortages. Ramping up production in that sector is not an overnight process. Assuming that the cryptocurrency market remains flat – or continues slowly dipping – and the leading manufacturers of memory can vastly increase production, we should see GPU supply begin to quench the demand by Q4 2018.