I can’t imagine that they would anger their gaming customers by raising wholesale prices because of the extra crypto demand, but that’s just the way I see it.
In a situation, where Nvidia is unable to provide sufficient chipsets to satisfy demand at a given price point (e.g. at a retail price of USD 450), Nvidia’s wholesale pricing has no impact retail pricing.
If in such a situation consumers are willing to pay 800 dollars for an ASUS GTX 1070, then that’s going to be the price regardless of whether Nvidia charges ASUS 100, 200 or 300 dollars for the GTX 1070 chipset.
The only difference the wholesale pricing makes in this case is who along the supply chain gets to capture how much of that additional profit - Nvidia, ASUS, or the retailers.