NVDA: Mercedes infotainment

NVDA and Mercedes announced that NVDA and Mercedes developed an AI infotainment system for the Mercedes cars:

NVIDIA Powers Mercedes-Benz MBUX, Its Next-Gen AI Cockpit


In a design win for NVIDIA that will bring a stunning level of graphics to a new generation of Mercedes-Benz compact cars, the luxury automaker Tuesday unveiled a new in-car infotainment system that uses AI to transform how drivers and passengers interact with their vehicles.

“We intend to revolutionize the way you interact with cars,” Ola Källenius, member of the board of management of Daimler AG Group Research & Mercedes-Benz Cars Development, told a crowd of press, analysts and auto industry executives gathered at the silvery-gray Mercedes booth on the CES show floor.

By using AI and deep learning, Källenius promised a “revolution” in the way we interact with our cars. “This has nothing to do with the incremental improvements we have gotten used to in interacting with our cars,” he said…

…“Because of the complexity of work we’re doing in such a short schedule, we decided to create a new type of working relationship, where our engineers and Mercedes-Benz engineers in Germany and Silicon Valley work together as one team,” Huang told journalists after the Mercedes event. “Plus we work together with tier one (suppliers). As a result, we’re able to take concurrent innovations, integrate them into a car, test it and get it to market.”

Powered by NVIDIA graphics and deep learning technologies, the Mercedes-Benz User Experience, or MBUX, will deliver beautiful new 3D touch-screen displays. It can be controlled with a new voice-activated assistant that can be summoned with the phrase “Hey, Mercedes.”…

…The new infotainment system aims to use AI to adapt itself to drivers and passengers — automatically suggesting your favorite music for your drive home, or offering directions to a favorite restaurant at dinner time. It’s also one that will benefit from “over-the-air” updates delivering new features and capabilities.


Never owned a Mercedes, but truly, I think the only nice thing on that front dash are the NVIDIA-powered screens. To each their own, but those ugly round air vents… ick. Is that what you get when you shell out for a $70,000 mode of transportation? Kinda surprised at that, frankly.