These CIAM related announcements are great! I find it strange, all this just after buying Auth0. It’s too fast to be a benefit from the integration, no?
Automation Across the Customer Experience with Expanded Workflows
Okta Workflows for Customer Identity is now generally available, and the Okta Integration Network has grown its suite of new pre-built integrations to support no-code automation needs. Hubspot, Mixpanel, SendGrid, and other connectors are now available to help meet complex digital transformation use cases. The new Okta Workflow connectors within the Okta Integration Network make it possible for organizations to support a wide range of customer experience use cases, including registration, analytics, privacy and consent, and customer relationship management. Using Okta Workflows for Customer Identity, organizations can seamlessly integrate and leverage identity across a core set of technologies spanning the customer experience tech stack. The new connectors along with many others across the customer experience landscape are highly discoverable using the refreshed Okta Integration Catalog.
“We’re very excited to be part of the expanded Okta Integration Network for Customer Identity, which will allow customers to easily visualize their Okta data on registrations and logins within Mixpanel,” said Amir Movafaghi, Chief Executive Officer, Mixpanel. “We believe deeply in the importance of product analytics for understanding the customer journey, and this integration makes that even more possible.”
A Risk Ecosystem Designed With Trust In Mind
Businesses in today’s digital economy have to build customer trust while protecting against unforeseen attacks. Using the new Okta Risk Ecosystem API, customers can leverage identity to ingest and centralize various external behavioral and transactional risk signals to help identify legitimate users and secure digital commerce experiences. New integrations with bot detection and web application firewall providers including Signal Sciences (now a part of Fastly), HUMAN, F5 Networks, and PerimeterX leverage the new Risk Ecosystem API to tie fraud-related risk signals to a specific user. These new integrations augment Okta’s existing partnerships in risk and fraud to further a vision of a holistic, 360 degree view of the customer and security profile.
“Fastly provides unmatched visibility and protection against bots and account takeovers for some of the world’s largest brands,” said Sean Leach, Chief Product Architect, Fastly. “We’re thrilled to closely partner with Okta to share risk signals and provide a holistic view of fraud for joint customers. Improving the customer experience while offering seamless protection from unforeseen risks is tantamount to effective and secure digital acceleration. Together, we can help prevent attacks and meet the needs of modern teams.”
“MLB’s mission is to connect our fans with all aspects of baseball, bridging their online and ballpark experiences,” said Neil Boland, Chief Information Security Officer, Major League Baseball. “With Okta as the identity layer for our fan-facing experiences, we can offer a highly engaging and seamless digital experience while still maintaining our customers’ privacy and security at scale.”
Okta’s new purpose-built integrations enable organizations to:
Assess risk and defend against fraud during the authentication and registration flows of the customer journey.
Orchestrate customer data flows downstream and to customer marketing systems.
Comply with regional privacy legislation by ensuring customer consent preferences are passed to privacy and marketing systems in real-time.
Speed identity integration throughout the software development lifecycle from rapid prototyping to DevOps automation
Sometimes new releases are ‘re-packaged old releases’. Does anyone here know if the above it some of that?
I’m not suggesting that this is re-branding of old tech. On the contrary, I think this might be the first time in years that I’ve read announcements from OKTA about CIAM related product features that sound extremely needed/profitable.