Peloton announced a deal with Beyonce as part of it plan to enhance offerings to subscribers. Probably more to come
Peloton (NASDAQ:PTON) inks a multi-year deal with Beyoncé, who the company says is the most requested artist by Peloton’s global community of more than 3.6M members.
In the coming months, Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to her, including music, movement, fitness and wellness.
Partnership will include a Homecoming season celebration for students at historically black colleges and universities via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
see article on SA
https://seekingalpha.com/news/3634262-pelotonplus-4-after-an…
cheers
arnie