Recent CTV study: Paid vs. free/ad-supported

The study is entitled: Streaming Wars WAVE 2: THE IMPACT OF STAY-AT-HOME BEHAVIORS ON CTV

The synopsis says: IAS ran an online survey in the US to determine consumer perceptions of Connected TV and streaming video content consumption

I have not had a chance to read this yet, as I just came across it, but the brief glimpse I took leads me to believe there is likely some pertinent and interesting 3rd party/objective data in there relevant to companies like TTD & ROKU.

It requires you to submit email/contact info via this link.

https://go.integralads.com/research-streaming-wars-2-ty.html…

I’m unsure of the etiquette on posting a direct link to the PDF that bypasses the “give us your email so we can spam you” form. But I’m happy to do that if the Saul and/or admins think it’s acceptable.


Paul

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