Selling ad space when it is not bad word from a PR department?

Good for a hoot!

Dealbook column by Andrew Ross Sorkin
NYT Email

Snippet

Musk massaged his expletive-filled comments from November. A reminder: At the DealBook Summit, he lashed out at advertisers who had pulled back from X after he had endorsed an antisemitic conspiracy theory.

When Mark Read, the C.E.O. of the ad giant WPP, asked Musk about the incident onstage yesterday, the X owner responded that he wasn’t referring to all advertisers. “Advertisers have a right to appear next to content that they find compatible with their brands,” Musk said. “What is not cool is insisting that there can be no content that they disagree with on the platform.” (He added, “I do shoot myself in the foot from time to time, but at least you know it is genuine, not from the P.R. department.”)

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He ain’t shootin’ his foot. He is hitting a target far higher than that. And he feels it FAR more painfully.

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Naw!! To him its just pocket change. Image is much more important.