SHOP to open Shopify Studios

https://business.financialpost.com/pmn/business-pmn/shopify-…

TV and film content and production house for streaming entertainment.

4 Likes

At first I was what the heck, why would they get into the content business, but after reading the article and realizing they are doing documentaries on entrepreneurial’s I am starting to like it.

Andy

My knee jerk reaction is this stinks to high heaven. Completely different business. With the exception of All Mighty Amazon, focus is a big adbantage. Netflix exhibit A. Is there not enough to go after w eCommerce?!

5 Likes

https://www.youtube.com/channel/UCIv38OrggTu3vNkCAo96-CQ

An extension of their YouTube channel above.

Will be interesting to see numbers and hear color on next call.

5 Likes

My sense is many of these videos maybe free and for marketing/mindshare. Some maybe paid. There is a market for business improvement type stuff.

1 Like

Well if they get good at it, eCommerce entrepreneurs could us it as a marketing agency resource within the Shopify suite of services. Internet bandwidth consumption, in bound marketing and social marketing is all video now. The days of focusing on text based web media is long gone.
A

3 Likes