announced its over 500,000 merchants cumulatively experienced their highest Black Friday sales to date. More than $1,000,000 in sales went through the platform per minute at the peak, beating last year’s high of $555,716. The success experienced by Shopify merchants emphasizes the impact North America’s busiest shopping day can have on businesses of all sizes.
Mobile continued to grow with 66% of orders being made with a phone or tablet, up from 58% in 2016. Desktop sales accounted for the remaining 34%, down from 42% in 2016. More than 600,000 pieces of apparel, 360,000 accessories, and 210,000 houseware items were purchased from Shopify merchants in a single day.
over 500,000 merchants cumulatively experienced their highest Black Friday sales to date. More than $1,000,000 in sales went through the platform per minute at the peak
500,000 merchants, selling $1M per minute at the PEAK comes out to be… $120 per hour of sales on average.
That is actually pretty disappointing, considering that the peak of Black Friday is THE PEAK of the year.
Just shows that most of Shopify’s customers have little, or no real business. Citron may not be that far off.
over 500,000 merchants cumulatively experienced their highest Black Friday sales to date. More than $1,000,000 in sales went through the platform per minute at the peak
on the other hand, that’s a rate of $1.44 billion per day going through Shopify’s system.
500,000 merchants, selling $1M per minute at the PEAK comes out to be… $120 per hour of sales on average.
That is actually pretty disappointing, considering that the peak of Black Friday is THE PEAK of the year.
Just shows that most of Shopify’s customers have little, or no real business. Citron may not be that far off.
Tiptree, Fool One guide, numbers man…
Numbers man you say…Black Friday is not the Peak. There is no such thing as Peak anymore, particularly online…its becoming a Thursday to Monday affair ending with Cyber Monday and based on your figures, even taking half the merchants multiplied by $120.00 per hour over say 8 hours and that’s just for one day…well you do the Math, numbers man.
That’s a pretty crazy number if you consider how much these orders are likely to be worth. Statista has the average online transaction valued at $75.90 as of the first quarter of 2016. That means that Amazon Black Fridays, assuming the average holds, rake in $2,277,000 per minute. Interesting coincidence: that’s how much I charge for my writing services. Who’d have thought I have so much in common with Amazon? (Source: “Average value of online shopping orders in the United States from 2nd quarter 2012 to 1st quarter 2016 (in U.S. dollars),” Statista, last accessed November 21, 2016.)
I don’t know… Amazon only does a little over twice this number. Yes I know that this is not “peak” sales listed for Amazon but is for Shop merchants.
Except that you are comparing Amazon, where a large number of the sales are them providing the merchandise and the rest are earning a healthy commission with Shop where the sales are by merchants who host on Shop.
And Saturday was “small shop Saturday”. While this was invented and pushed by AMEX, it seems to be somewhat of a thing and it will interesting to see if that is well above last year’s rate for SHOP.
More than $1,000,000 in sales went through the platform per minute at the peak, beating last year’s high of $555,716.
Hmmm. Focus on what’s important! Compare last year’s number to this year’s number. The increase is 80% which is greater than their 70% y/y revenue growth rate from the past few quarters. I love it!!