Shopify vs Amazon cage fight continues

Clearly Amazon is worried by Shopify’s GMV penetration, its app/partner ecosystem and in house fulfilment solutions and is trying to fight back with its own SME tools/services……

Looks like this is going to become the online cage fight of the decade. North America is going to be the toughest battleground with Amazon’s entrenched position there. Amazon is nowhere in China and hardly positioned in Asia and with partial positions in Europe where probably Shopify has more of an advantage.